We are looking for a result-oriented Digital Marketing professional with strong expertise in LinkedIn Marketing, B2B Lead Generation, Social Media Marketing, and SEO.

The candidate will be responsible for managing digital marketing activities across the company's business verticals, generating qualified B2B leads, improving online visibility, driving website traffic, and supporting business growth through organic and paid marketing initiatives.

Key Responsibilities1. LinkedIn Marketing & B2B Outreach – Primary Responsibility

- Develop and execute LinkedIn marketing strategies for B2B lead generation.
- Identify and connect with School Owners, Trustees, Principals, Directors, and other relevant decision-makers.
- Manage daily LinkedIn outreach, personalized connection requests, messaging, and follow-ups.
- Publish content, engage with relevant audiences, and participate in LinkedIn groups and communities.
- Build and maintain qualified prospect databases.
- Generate relevant B2B leads and support the sales team in converting prospects into business opportunities.
- Utilize LinkedIn Sales Navigator and other prospecting tools.

1. Social Media Marketing

- Develop social media strategies and monthly content calendars.
- Plan, generate, and publish engaging content across relevant social media platforms.
- Manage social media pages, audience engagement, and community interactions.
- Coordinate with design and content teams for creatives, posts, and campaigns.
- Monitor social media performance, engagement, reach, and follower growth.
- Prepare regular performance reports and suggest improvements.

1. Search Engine Optimization (SEO)

- Conduct keyword research and competitor analysis.




- Perform website SEO audits and identify improvement opportunities.
- Implement on-page and off-page SEO strategies.
- Optimize website content, landing pages, metadata, and internal linking.
- Improve keyword rankings, organic traffic, and search visibility.
- Identify new SEO opportunities and work on organic growth strategies.

1. Paid Advertising & Campaign Management

- Manage Meta Ads and Google Ads campaigns for K12 and Rising business verticals.
- Plan, execute, and optimize paid advertising campaigns as per business requirements.
- Monitor campaign budgets, CPL, lead quality, conversions, and ROI.
- Identify opportunities to improve campaign performance and lead generation.
- Coordinate with sales teams to evaluate lead quality and campaign effectiveness.

1. Reporting & Analytics

- Track and analyze leads, website traffic, keyword rankings, and social media performance.
- Monitor campaign performance, CPL, lead quality, and conversions.
- Prepare weekly and monthly digital marketing performance reports.
- Analyze marketing data and identify gaps and growth opportunities.
- Provide actionable recommendations to improve marketing performance.

1. CRM & Lead Nurturing

- Manage CRM activities and ensure proper lead tracking and data management.
- Execute email and WhatsApp marketing campaigns.
- Set up and manage lead nurturing workflows and marketing automation.




- Coordinate website form integration with CRM systems.
- Monitor lead follow-ups and campaign engagement.

Required Qualifications & SkillsPrimary Skills
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3–5 years of hands-on experience in Digital Marketing.
- Strong practical experience in LinkedIn Marketing and B2B lead generation.
- Experience with LinkedIn Sales Navigator and B2B prospecting.
- Hands-on experience in Social Media Marketing and SEO.
- Working knowledge of Meta Ads Manager and Google Ads.
- Solid understanding of digital marketing analytics and campaign optimization.

Secondary Skills
- Experience with CRM, email marketing, and WhatsApp marketing tools.
- Knowledge of marketing automation and website form integration.
- Working knowledge of Google Analytics 4 and Google Search Console.
- Familiarity with reporting dashboards and lead generation tools such as Apollo and Saleshandy.
- Good communication, analytical, and coordination skills.

Key Performance Expectations
- Consistent generation of qualified B2B leads through LinkedIn.
- Improved engagement and visibility across social media platforms.
- Growth in organic website traffic and keyword rankings.
- Effective management and optimization of paid campaigns.
- Accurate and timely marketing performance reporting.
- Efficient CRM management and lead nurturing activities.

Candidates with proven experience in LinkedIn B2B lead generation, especially targeting schools, educational institutions, and decision-makers, will be preferred. Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (LinkedIn &B Marketing Focus) (Thaltej)
🏢 eKal Academy
📍 Thaltej