Job Purpose The Senior Content Manager will be responsible for developing and driving content strategies, creative ideation, and influencer-led digital marketing solutions across categories such as FMCG and BFSI. The incumbent will drive strategic storytelling, creator-led campaigns, and digital-first brand solutions by leveraging consumer insights, emerging trends, and innovative content formats. The role will also involve developing strategic proposals, analysing campaign performance, collaborating with cross-functional stakeholders, and leveraging AI tools to enhance content strategy, research, analytics, and productivity.

Key Accountabilities

1. Develop and execute content strategies and digital-first brand solutions aligned with brand objectives, consumer insights, and business priorities.

2. Drive creative ideation, storytelling, influencer content briefs, and creative campaign concepts to deliver engaging and impactful brand communication.

3. Identify emerging social media trends, consumer behaviour patterns, cultural conversations, and creator-led opportunities to develop relevant and differentiated content strategies.

4. Conceptualise and develop influencer-led campaigns, content formats, and viral marketing opportunities to enhance brand visibility, audience engagement, and campaign effectiveness.

5. Collaborate with brand marketing, influencer, media, creative, and execution teams to ensure seamless campaign planning, coordination, and delivery.

6. Analyse campaign performance, audience engagement, and content effectiveness to derive actionable insights and recommend strategic improvements.

7. Develop strategic proposals, campaign presentations, business pitches, and management reports to support client engagement and business objectives.

8. Leverage AI tools and platforms to enhance content ideation, market research, consumer insights, campaign planning, analytics, and overall productivity.

9.



Translate business objectives and marketing briefs into compelling content strategies, creative narratives, and influencer-led brand solutions.

10. Ensure quality, consistency, and strategic alignment across content deliverables while driving innovation and continuous improvement in digital content solutions.

Key Performance Indicators (KPIs)

1. Effectiveness and relevance of content strategies and digital-first brand solutions

2. Quality and innovation of creative ideation and influencer-led campaigns

3. Campaign performance, audience engagement, and brand visibility

4. Effectiveness of creator-led content and viral marketing initiatives

5. Quality and timeliness of strategic proposals, presentations, and reports

6. Campaign analysis, insight generation, and optimization recommendations

7. Stakeholder collaboration and campaign execution effectiveness

8. Effective utilization of AI tools for content strategy, research, and productivity

Functional Competencies

1. Content Strategy &
- Digital Marketing

- Influencer Marketing &

- Creator-led Campaigns

- Creative Ideation &

- Strategic Storytelling

- Consumer Insights &

- Trend Analysis

- Digital-first Brand Solutions &

- Campaign Planning

- Campaign Performance Analytics &

- Reporting

- Strategic Proposals &

- Business Presentations

- Excel &

- Data Analysis (Pivot Tables, Dashboards, Reporting)

- PowerPoint &

- CXO-level Presentation Development

- AI Tools &

- Applications (ChatGPT, Gemini, Copilot, and other AI platforms)

- Stakeholder Management &

- Cross-functional Collaboration

- FMCG &

- BFSI Category Understanding

Behavioural Competencies

1. Result Orientation

2. Strategic &
- Creative Thinking

- Analytical Thinking

- Communication &

- Collaboration

- Attention to Detail

- Ownership &

- Accountability

- Innovation &

- Problem-solving

- Adaptability &

- Agility

- Planning &

- Execution

- Business Acumen &

- Client OrientationRole & responsibilities

Preferred candidate profile

📌 Senior Content Manager (Mumbai)
🏢 Vibrant Advertising Private
📍 Mumbai