Company Description Krispino is a snack brand focused on redefining everyday chips through bold Indian-global flavor fusions. Specializing in banana, potato, and tapioca chips, Krispino blends India’s vibrant spice traditions with international taste profiles to create distinctive snacking experiences. Signature flavors such as Guntur Chilli, Jamaican Jerk, Peri-Peri-Nimbu Jeera, and Wasabi-Kanthari are designed to challenge conventional snacking.

With a growing B2C and D2C presence, the brand is expanding its market reach across multiple channels. Krispino’s mission is to make everyday snacking more adventurous while maintaining consistent product quality and innovation.

Role Description The Sales Manager role at Krispino is a contract, on-site position based in Hyderabad.

The Sales

Manager will oversee regional sales operations, develop and execute sales plans, and drive revenue growth across retail, B2C, and D2C channels. Daily responsibilities include managing and mentoring the sales team, setting and monitoring sales targets, and building strong relationships with distributors, retailers, and key accounts. The role involves identifying recent market opportunities, conducting competitor and market analyses, and coordinating with marketing and operations to ensure product availability and effective promotional activities.

The Sales

Manager will also prepare regular sales reports, track performance metrics, and provide insights to leadership for strategic decision-making.

Qualifications





- Candidates should possess strong sales and account management skills, including experience in territory planning, pipeline management, and key account development.
- Candidates should possess business development and negotiation skills, with the ability to identify opportunities, close deals, and build long-term partnerships in FMCG or similar sectors.
- Candidates should possess channel management skills, including experience working with distributors, modern trade, and general trade in food or snack categories.
- Candidates should possess analytical and reporting skills, including proficiency in using spreadsheets/CRM tools, interpreting sales data, and presenting performance insights.
- Candidates should possess communication and collaboration skills, with the ability to work cross-functionally with marketing, supply chain, and finance teams.
- Relevant experience of 4–7 years in sales management, preferably in FMCG/snacks or packaged foods, is highly beneficial.
- A bachelor’s degree in Business, Marketing, or a related field is preferred; an MBA or equivalent postgraduate qualification is an advantage.
- Knowledge of the Hyderabad and surrounding regional markets, along with proficiency in English and local languages, will be beneficial.
- Ability to work on-site, travel within the region as needed, and maintain ethical, inclusive, and professional conduct in all business interactions.

📌 Sales Manager (Hyderabad)
🏢 Krispino
📍 Hyderabad