Role: Product Executive

Department: Customer Success (Sales)

Reporting To: Product Manager

Role Definition The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones.

Deliverables

- Ensure timely implementation of Product Management plans and sales initiatives
- Support development and communication of scientific, training, and marketing materials
- Coordinate field-level engagement and training with zonal teams
- Maintain dashboards, trackers, and reporting tools for product performance
- Execute monthly content and scientific activity calendars

Task And Activities Product Execution &

- Document Management

- Maintain and regularly update Test Monographs, FAQs, and Medico-marketing Notes for each focused test based on CoE inputs.
- Coordinate with CoEs and Laboratory Director to ensure clinical SOPs, TATs, and report formats are available for each product.
- Track any changes in regulatory/NABL requirements and update product documentation accordingly..

Product Launch &

- GTM Execution

- Assist Product Manager in creating GTM task trackers for recent test launches — aligned by zone, specialty, and channels (B2C, B2D, B2B).
- Share pricing decks, test codes, bundled packages with Zonal Sales Managers.
- Monitor readiness of backend support: LIMS activation, Billing setup, Logistics feasibility, and Phlebo sample protocol.
- Coordinate with Marketing to print and dispatch test brochures, clinic standees, sample reports, etc.
- Send weekly progress updates on tasks to the Product Manager for timely execution monitoring.
- Define internal KPIs –
- Test volume, Doctors conversion, Campaign reach, etc.

Scientific Promotion &

- Doctor Engagement

- Maintain and circulate a Monthly Scientific Promotion Calendar based on test priorities.




- Track doctor responses and objections from sales team groups and update the Objection Tracker.
- Coordinate logistics for RTM/ CME planning — venue booking, slide deck preparation, attendance, and doctor feedback collection.
- Maintain a KOL master tracker for each test category and ensure engagement via meets or roundtables.
- Assist in building visual tools such as medico-marketing scripts, FAQs, and interpretation slides for field usage

Sales Enablement &

- Training Coordination

- Coordinate E-Gurukul training schedules, attendance reports, and test completions for sales team members.
- Schedule and record virtual sessions for new test/ products in collaboration with L&D.;
- Prepare product training kits with talking points, pitch scripts, and value propositions for focused tests.
- Share weekly test focus mailers for doctor conversion to sales teams through internal groups.
- Track feedback from joint field working reports and ensure issues raised (pricing, report quality, etc.) are closed with respective departments.

Performance Tracking &

- Dashboard Management

- Maintain and update a Product Performance Dashboard: test-wise, zone-wise, volume and contribution achievement, and new doctor conversions.
- Monitor prescription conversion for scientific tests and flag low-performing zones for intervention.
- Track campaign performance using data from dashboards, and field feedback; prepare a monthly impact summary.
- Consolidate test-wise feedback from field visits and review meetings into an Action Closure Tracker.
- Assist Product Manager in preparing Monthly Product Review Decks for meetings

Success Metrics

- 100% completion of Product Launch tasks as per timelines
- Achieve 100% revenue targets for the assigned product.
- 4.8 customer satisfaction scores and positive feedback from customers.




- 30% Engagement of MSL through scientific programs
- 100% management and availability of documentation & sales collaterals

ASK: Product Executive

Skills

- Stakeholder Management: Manages smooth follow-ups across Zonal Sales, CoE, Marketing, and Corporate teams to close execution loops.
- Training &
- Communication: Prepares and delivers clear, concise training materials and zonal communication packs.
- Dashboard &
- Data Management: Maintains performance trackers with accuracy using Google Sheets/Excel. Supports monthly dashboards and review decks.
- Event Execution: Ability to execute CMEs, Doctor Round Tables, Webinars, and Panel Discussions end-to-end—from invites to feedback capture.

Knowledge

- Healthcare Market Knowledge: Knowledge of current market trends and customer needs in the healthcare industry.
- Product &
- Services Knowledge: Understanding of Specialized diagnostics (Autoimmune, Oncology, Genetic, Molecular)
- Sales &
- Marketing Strategies: Understanding of sales and marketing strategies, including promotional material development and brand positioning.
- Scientific Engagement: Knowledge of clinician engagement activities, including RTMs &
- CMEs

Traits

- Detail-Oriented: Ensures zero error in execution whether it's price listings, doctor invites, or reporting formats.
- Organized &
- Responsive: Structured in documentation, quick in communication, and prompt in sharing updates or follow-ups.
- Action-Oriented: Doesn’t wait for instructions, takes initiative in content execution, KOL follow-up, and field enablement.

Self-Image

- Product Execution Expert: Sees self as the key player in ensuring that all field actions for specialized tests are executed with precision
- Enabler for Sales Teams: Identifies as a strong support system to ZSMs, and BDMs, ensuring they are equipped to win.

Motives

- Achievement: Driven by the desire to achieve revenue targets and contribute to the overall success of the business.
- Impact: Build a differentiated test portfolio that drives clinical and business value

📌 Product Executive (Sikar)
🏢 Dr. B. Lal Clinical Laboratory
📍 Sikar