Meta Ads & Growth Strategist

Location: Ahmedabad, Gujarat

Job Type: Full-time | In-house | Primarily in office

Joining: Immediate

About MyPortly

MyPortly is a new-age investment app built to make investing simpler, more accessible and less stressful. We're building a modern fintech brand with a young, ambitious startup environment.

As we approach our launch, we're strengthening our marketing team and looking for an experienced growth professional who can take ownership of performance marketing, customer acquisition and marketing efficiency.

Role Description

We're looking for a numbers-driven Meta Ads & Growth Strategist who understands the bigger picture of marketing performance.

You'll be responsible for planning, executing and optimising paid campaigns while continuously evaluating how effectively our overall marketing investments contribute to customer acquisition and business growth.

Beyond managing ad spends, we need someone who understands CAC, conversion rates, funnels, attribution and ROI. Someone who can look at the numbers, identify gaps, make informed decisions and build strategies that improve marketing efficiency.

You'll work closely with the CMO and wider marketing team to align performance marketing with the brand's overall growth objectives.

What You'll Be Doing

- Plan, execute and manage Meta advertising campaigns across Facebook and Instagram.
- Develop customer acquisition and conversion strategies.
- Monitor and optimise CAC, cost per lead, conversion rates and overall campaign performance.
- Analyse marketing funnels and identify opportunities to improve conversions.
- Track campaign budgets, spends, attribution and ROI.
- Evaluate the contribution of both paid and organic marketing activities towards acquisition and growth.




- Work on audience targeting, retargeting, campaign testing and creative performance.
- Collaborate with the creative team to develop and test high-performing ad creatives.
- Recommend marketing budget allocation based on performance data and business priorities.
- Build performance reports and translate insights into actionable growth strategies.

What We're Looking For
- Proven experience in performance marketing, growth marketing or paid acquisition.
- Strong hands-on experience managing Meta Ads campaigns.
- Excellent understanding of CAC, ROAS, ROI, conversion funnels and attribution.
- Strong analytical and data interpretation skills.
- Experience managing marketing budgets and optimising campaign performance.
- Ability to connect creative performance with campaign outcomes.
- Comfort with analytics, reporting and performance tracking tools.
- Independent thinking, strategic problem-solving and ownership.

Experience in fintech, financial services or app-based customer acquisition would be an advantage, but isn't mandatory. Strong performance marketing experience and a demonstrated ability to deliver results matter more. We are particularly interested in experienced professionals who can bring strategic thinking as well as hands-on execution.

Work Setup & Compensation

- Full-time, in-house role based in Ahmedabad, Gujarat.
- Primarily on-site, with reasonable hybrid flexibility depending on work requirements.
- Immediate joining preferred.
- Compensation is negotiable based on experience, capabilities and demonstrated results.

If you understand the numbers behind marketing and know how to turn marketing investments into measurable growth, we'd love to hear from you. Apply with your resume, relevant campaign experience and measurable performance results.

📌 Performance Specialist (Ahmedabad)
🏢 MyPortly
📍 Ahmedabad