Performance Marketing Specialist

Company: Acodez IT Solutions Pvt. Ltd.

Location: Westhill, Kozhikode, Kerala

Job Type: Full-time | On-site

Experience: 2–3+ Years

Job Overview

Acodez IT Solutions is looking for an experienced and enthusiastic Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms.

The ideal candidate should have strong hands-on experience in Google Ads and Meta Ads, with a valuable understanding of both lead generation and e-commerce campaigns. We are looking for someone who takes ownership of their work, thinks strategically, explores current opportunities, and continuously improves campaign performance.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
- Manage and optimize lead generation and e-commerce campaigns.
- Monitor campaign performance and improve key metrics such as ROAS, CPA, CPL, CTR, and conversions.
- Conduct audience research, keyword analysis, and competitor analysis.
- Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API.
- Perform A/B testing on ad creatives, audiences, landing pages, and campaign strategies.




- Analyze campaign data and prepare performance reports with actionable insights.
- Manage advertising budgets and ensure effective utilization of ad spend.
- Explore new advertising platforms, tools, and strategies to improve campaign results.
- Guide and coordinate with a small team to achieve marketing goals.

Requirements

- 2–3+ years of hands-on experience in performance marketing.
- Strong working knowledge of Google Ads and Meta Ads.
- Experience managing both lead generation and e-commerce campaigns.
- Good understanding of GA4, Google Tag Manager, Meta Pixel, and Conversion API.
- Knowledge of campaign tracking, analytics, and conversion optimization.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to manage tasks independently and guide a small team.
- Good communication skills and a willingness to learn and adapt.

Application Question(s):
- How many years of hands-on experience do you have in performance marketing?
- Which platforms have you worked with: Google Ads, Meta Ads, or both?
- Are you willing to work on-site at Westhill, Kozhikode?

Work Location: In person

📌 Performance Marketing Specialist (Kozhikode)
🏢 Acodez IT Solutions
📍 Kozhikode