looking for a data-driven and growth-oriented Senior Manager Performance Marketing & Growth to lead customer acquisition, revenue growth, and marketing efficiency across digital channels. The ideal candidate will have a strong background in scaling D2C brands through performance marketing, analytics, conversion optimization, and full-funnel growth strategies.

Key Responsibilities

1. Performance Marketing Strategy

- Develop and execute customer acquisition strategies across paid digital channels.

- Own and manage performance marketing budgets to achieve revenue and

profitability targets.

- Drive growth through Meta Ads, Google Ads, YouTube, and other paid media

platforms.

- Optimize campaigns based on ROAS, CAC, MER, and LTV metrics.

- Identify recent growth opportunities and scalable acquisition channels.

1. Paid Media Management

- Lead end-to-end campaign planning, execution, and optimization.

- Manage:

- Meta Ads (Facebook & Instagram)

- Google Search Ads

- Google Shopping Ads

- Performance Max Campaigns

- YouTube Ads

- Display & Remarketing Campaigns

- Continuously improve campaign performance through audience segmentation and

creative testing.

1. Growth & Customer Acquisition

- Drive new customer acquisition while maintaining target CAC.

- Develop full-funnel growth strategies to improve conversion rates.

- Collaborate with CRM and retention teams to maximize customer lifetime value.

- Scale acquisition channels while maintaining profitability.

1. Conversion Rate Optimization (CRO)

- Analyze user journeys and conversion funnels.





- Identify drop-off points and implement optimization strategies.

- Conduct A/B testing for landing pages, creatives, and offers.

- Improve website conversion rates and overall shopping experience.

1. Analytics & Data-Driven Decision Making

- Monitor and analyze:

- Revenue

- ROAS

- CAC

- MER

- CTR

- CPC

- Conversion Rate

- Customer Lifetime Value (LTV)

- Build dashboards and reports to track campaign performance.

- Provide actionable insights to leadership.

1. Creative Strategy & Testing

- Partner with creative and content teams to develop high-performing ad creatives.

- Lead creative testing frameworks and experimentation.

- Identify winning messaging, formats, and audience segments.

1. Marketplace & Omnichannel Growth

- Support growth initiatives across website and marketplace channels.

- Collaborate with merchandising, marketing, and product teams to align growth

strategies.

- Drive revenue through integrated digital marketing initiatives.

1. Team Management & Leadership

- Lead and mentor performance marketing team members.

- Coordinate with agencies, vendors, and internal stakeholders.

- Establish performance goals and drive accountability within the team.

Qualification

- Bachelor's degree in Marketing, Business, or related field.

- 26 years of experience in Performance Marketing and Growth.

- Strong experience in D2C, Fashion, Retail, or E-commerce brands.

- Proven track record of scaling revenue through paid marketing channels.

- Strong analytical and leadership skills.

Interested Candidates email resume at [email protected] or Call (phone hidden)

📌 Performance Marketing Manager (Mumbai)
🏢 Talent Scouters
📍 Mumbai