- Plan, execute and optimise campaigns across Meta Ads, Google Ads and LinkedIn Ads.
- Manage D2C and e-commerce campaigns to drive sales, revenue and ROAS.
- Execute B2B and B2C lead generation campaigns.
- Manage advertising budgets and optimise CAC, CPL, CPA and ROAS.
- Develop audience targeting, retargeting and full-funnel strategies.
- Conduct A/B testing of ad creatives, copies and landing pages.
- Monitor campaign performance and prepare regular reports.
- Implement and monitor tracking using GA4, GTM and Meta Pixel.
- Coordinate with creative and content teams to improve campaign performance.
- Manage multiple client accounts independently.
### Requirements
- Minimum 2 years of hands-on experience in running paid advertising campaigns.
- Agency experience is mandatory.
- Experience managing a minimum monthly ad spend of ₹1 lakh per client.
- Robust knowledge of Meta Ads and Google Ads.
- Practical knowledge of LinkedIn Ads.
- Experience in both D2C/e-commerce and lead generation.
- Good analytical, problem-solving and communication skills.
- Ability to manage multiple clients and deliver performance results.
Work Mode: Hybrid, with the ability to work from our Chalakudy office.
- Interested candidates can share their updated resume along with campaign experience and case studies.