Performance Marketing Manager

About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.

Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.

Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and effective user growth for Paytm Money within the Paytm ecosystem.

This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.

Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.

Key Responsibilities:

1.

Performance Marketing

Strategy &

- Ownership:

Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).

Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.

Scale user acquisition across mutual funds, equities, and derivatives segments.

- User Acquisition &
- Funnel Optimization:





Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).

Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).

Continuously refine targeting, creatives, and landing experiences.

- Data-Led Growth &
- Experimentation

Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.

Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.

Partner with analytics teams to build robust LTV, CAC, and ROI models.

4.

Channel

Expansion &

- Innovation:

Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).

Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.

Drive innovation in performance marketing through automation and AI-driven optimization.

- Product &
- Marketing Integration:

Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.

Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).





Align marketing campaigns with product releases and feature launches.

- Retention &
- Lifecycle Marketing (Support Role):

Collaborate with CRM and lifecycle teams to improve activation and early retention.

Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).

7.

Stakeholder

Management &

- Leadership:

Collaborate cross-functionally with Product, Analytics, and Business teams.

Present campaign performance, insights, and growth opportunities to senior leadership.

Build and mentor a high-performing performance marketing team.

Key KRAs / Success Metrics:

Cost per acquisition (CPA) and Customer Acquisition Cost (CAC)

Conversion rates across funnel stages (install → KYC → activation)

Volume of new users (demat accounts, SIP registrations, traders)

ROI and payback period on marketing spends

Contribution to overall user growth and revenue

Qualifications &

- Experience:

10 years of experience in performance marketing / growth roles

Strong background in broking, wealth management, or fintech platforms

Proven track record of managing large-scale digital acquisition budgets

Deep understanding of stock markets, mutual funds, and derivatives ecosystem

Experience in scaling user acquisition for consumer internet platforms

Key Skills:

Performance marketing & media buying

Funnel optimization & conversion rate improvement

Data analytics & attribution modeling

Growth experimentation frameworks

Martech tools and campaign automation

Stakeholder management & leadership

Experience Level

Senior Level

📌 Performance Marketing Lead (Mumbai)
🏢 Paytm Payments Services
📍 Mumbai