Key Responsibilities (day-to-day)

- Plan, build, and launch paid-search campaigns on Google Ads and Microsoft Ads - keyword research, ad copy, audiences, and bid/budget setup.

- Run daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and A/B tests on copy and landing pages.

- Monitor pacing and KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act on it.

- Implement and QA conversion tracking, UTMs, and tagging with the analytics team.

- Apply smart bidding and automation; pilot current platform features and betas.

- Build performance reports and dashboards; translate numbers into insights and next steps.

- Present results, learnings, and recommendations in weekly and monthly client reviews.





- Coordinate with creative, analytics, and account teams on briefs, assets, and integrated campaigns.

- Manage budget pacing and billing reconciliation for accuracy.

- Track platform updates, industry trends, and competitor activity.

- Work in a fast-paced, collaborative, and ownership-driven environment.

Qualifications

- 4–6 years of experience in paid search, performance marketing, or digital advertising.

Pay: ₹1,200,000.00 per year

Benefits

- Provident Fund

Work Location: Hybrid remote in Navi Mumbai, Maharashtra 400701

📌 Performance Marketing Manager (Navi Mumbai)
🏢 Logicserve digital
📍 Navi Mumbai