Company: R Team Consulting

Location: Hyderabad

Experience: 5+ Years

Salary: Open / As per Industry Standards

Employment Type: Full-Time

Department: Digital Marketing

Sector: Edutech

Job Overview :

We are looking for an experienced and result-driven Performance Marketing Manager with 5+ years of experience in planning, executing, managing, and optimizing digital advertising campaigns across multiple platforms. The ideal candidate should have strong expertise in Google Ads, Meta Ads, campaign analytics, lead generation, budget management, and ROI optimization.

Roles & Responsibilities

- Develop performance marketing strategies, campaign plans, budgets, audience targeting, and lead generation funnels.
- Plan, set up, launch, and manage Google Ads, Meta Ads, YouTube Ads, and other digital advertising campaigns.
- Configure GTM, GA4, Google Ads Conversion Tracking, Meta Pixel, Conversions API, and event tracking.
- Track leads from ad clicks to form submissions, calls, WhatsApp enquiries, CRM entries, and final sales conversions.
- Integrate advertising platforms with CRM systems, implement UTM tracking, lead attribution, source tracking, and conversion monitoring.
- Optimize campaigns based on CPL, CPA, CTR, ROAS, conversion rates, lead quality, and ROI. Conduct A/B testing and budget scaling.
- Build performance dashboards and deliver daily, weekly, and monthly reports with actionable insights.




- Develop full-funnel strategies, custom audiences, remarketing, and retargeting campaigns to improve conversions.
- Identify tracking gaps, duplicate leads, lead leakage, and conversion bottlenecks while ensuring end-to-end campaign performance.
- Independently manage the complete performance marketing lifecycle from strategy, setup, execution, and tracking to lead management, optimization, and revenue growth.

Requried Skills & Qualifications

- 5+ years of hands-on experience in Performance Marketing.
- Strong expertise in Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Knowledge of Meta Pixel, Conversion API, and event tracking.
- Solid understanding of funnel strategy and audience targeting.
- Experience with budget planning, optimization, and ROI analysis.
- Proficiency in Excel, Google Sheets, and reporting dashboards.
- Strong analytical, communication, and problem-solving skills.

EdTech industry experience will be an added advantage

Salary: Open – Best as per candidate experience, skills, and current industry standards.

Interested candidates: Share your updated resume along with details of your current CTC, expected CTC, and notice period. on [email protected]

📌 Performance Marketing Manager (Vijayawada)
🏢 R Consulting (R Edge)
📍 Vijayawada