- 1-4 years experience in performance marketing with expertise in Google Ads, Meta Ads, LinkedIn marketing and B2B lead generation
- Plan, execute and optimize paid campaigns; generate quality B2B leads; manage budgets and track metrics; handle LinkedIn account; conduct keyword research and analyze campaign performance
- Salary up to ₹4.5 LPA
We are looking for a result-oriented Performance Marketing & Lead Generation Executive with hands-on experience in managing paid advertising campaigns and generating quality B2B leads. The candidate will be responsible for planning, executing and optimising digital marketing campaigns to generate business enquiries from domestic and international markets.
Key Responsibilities:-
1. Plan, execute and manage paid marketing campaigns across Google Ads, Meta Ads and LinkedIn Ads.
2. Generate quality B2B leads through digital marketing campaigns for domestic and international markets.
3. Monitor and optimise campaigns to improve lead quality,
conversion rates and return on advertising spend (ROAS).
4. Manage campaign budgets and track key performance metrics such as CPL, CPC, CTR and conversions.
5. Handle and manage the company's LinkedIn account for business promotion and lead generation.
6. Conduct keyword research and implement basic SEO activities to improve website visibility and organic traffic.
7. Analyse campaign performance using Google Analytics (GA4) and other marketing tools.
8. Prepare regular campaign performance reports and suggest improvements.
9. Explore current digital platforms and strategies to improve lead generation.
Required Skills & Qualifications:-
- 1-4 years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience in Google Ads, Meta Ads and paid campaign management.
- Strong understanding of B2B lead generation.
- Experience in LinkedIn marketing and lead generation.
- Knowledge of campaign optimisation, audience targeting and analytics.
- Basic knowledge of SEO is an added advantage.
- Good analytical, communication and reporting skills.