Company Description aiCamu is an education technology platform focused on helping schools and colleges manage operations more efficiently, support educators, and improve student success. The company offers aiCamu ERP, an integrated campus management solution that streamlines key workflows such as student information, academic management, HR, finance, and communication. aiCamu is also developing aiCamu ACE, an AI-powered candidate evaluation tool designed to provide holistic insights into student performance beyond traditional academic scores. Guided by a vision of simplifying administration and enabling smarter evaluation through technology, aiCamu aims to give educators more time for teaching and mentoring.

Its mission is to make intelligent, practical, and accessible education technology available to institutions of all sizes.

Role Description The Marketing Lead role at aiCamu is a full-time remote position responsible for driving brand visibility, product awareness, and demand generation across the education technology market. Day-to-day responsibilities include developing and executing marketing strategies for aiCamu ERP and aiCamu ACE, leading market research initiatives, and defining positioning and messaging for target audiences such as school and college administrators, educators, and decision-makers.

The Marketing

Lead will plan and manage digital and offline campaigns, collaborate with sales and product teams on go-to-market plans, and monitor performance metrics to optimize marketing efforts.



This role also involves creating marketing assets, overseeing content and collateral development, coordinating events or webinars, and ensuring consistent communication with prospects and customers.

The Marketing

Lead is expected to work independently, proactively identify growth opportunities, and contribute to overall business development goals.

Qualifications

- Candidates should possess solid Communication and Customer Service skills to engage clearly with stakeholders and build trusted relationships.
- Candidates should possess Market Research and Marketing Strategy skills to understand the education technology market and design effective campaigns.
- Candidates should possess Sales and customer acquisition skills to support lead generation, pipeline growth, and collaboration with the sales team.
- Candidates should ideally have experience in digital marketing channels (e.g., social media, email, content marketing) and campaign performance analysis.
- Candidates should have demonstrated experience in leading marketing projects or teams, preferably in SaaS, edtech, or technology-driven environments.
- Candidates should have strong analytical and problem-solving abilities, with proficiency in using marketing and CRM tools.
- Candidates should hold a bachelor’s degree in Marketing, Business, Communications, or a related field, or possess equivalent practical experience.
- Candidates should be comfortable working remotely, managing multiple priorities, and collaborating across diverse, distributed teams.

📌 Marketing Lead (India)
🏢 aiCamu
📍 India