– Marketing Executive (Performance Marketing)

Company: Goyal Brothers Prakashan (GBP) Department: Marketing & Digital Marketing Location: Noida Experience: Minimum 2 years Qualification: Any Graduate

About the Role

We are looking for a skilled and performance-driven Marketing Executive with hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The candidate will be responsible for executing digital advertising campaigns, generating quality leads, monitoring campaign performance, and optimising advertising expenditure to achieve marketing objectives.

Key Responsibilities (KRAs)

- Paid Advertising Campaign Management

- Plan, create, execute, and manage campaigns on Google Ads and Meta Ads.
- Set up campaigns, ad groups, audience targeting, keywords, and bidding strategies.
- Manage daily advertising budgets and ensure efficient utilisation.
- Monitor campaign performance and make necessary adjustments.

2. Lead Generation & Performance Optimisation
- Generate relevant leads through paid advertising campaigns.
- Optimise campaigns to improve lead quality and reduce cost per lead.
- Conduct A/B testing of ad creatives, headlines, audience segments, and landing pages.
- Analyse campaign performance and identify areas for improvement.

3. Social Media Advertising
- Manage Facebook and Instagram promotional campaigns.
- Coordinate with the creative team for ad banners, graphics, videos, and promotional content.
- Ensure advertisements are aligned with brand guidelines and marketing objectives.

4. Analytics & Reporting
- Track campaign performance using Google Ads, Meta Ads Manager, and Google Analytics.
- Monitor significant metrics such as CPC, CPM, CTR,



CPL, conversions, and ROAS.
- Prepare daily, weekly, and monthly campaign performance reports.
- Maintain records of campaign expenditure and lead generation.

5. Market Research
- Research competitors, audience behaviour, industry trends, and advertising opportunities.
- Identify new targeting opportunities and strategies to improve campaign results.

Required Skills
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of Search Ads, Display Ads, Remarketing, and Lead Generation campaigns.
- Understanding of audience targeting, keyword research, and conversion tracking.
- Knowledge of Google Analytics and Meta Business Suite.
- Ability to analyse campaign data and optimise advertising performance.
- Good communication, coordination, and reporting skills.

Preferred Candidate Profile
- Minimum 2 years of practical experience in performance marketing.
- Should have independently managed paid advertising campaigns.
- Must understand lead generation, campaign optimisation, and budget management.
- Candidates with demonstrable campaign performance and measurable results will be preferred.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits

- Leave encashment

Application Question(s):
- How many years of hands-on experience do you have in Performance Marketing?
- Have you independently created and managed Google Ads campaigns?
- Have you independently created and managed Meta Ads campaigns?
- What is your current CTC (annual)?
- What is your expected CTC (annual)?
- What is your notice period?
- What is your earliest possible joining date?

Experience:
- Performance marketing: 1 year (Required)
- Google Ads: 1 year (Required)

Work Location: In person

📌 Marketing Executive (Performance Marketing) (Noida)
🏢 Goyal Brothers Prakashan
📍 Noida