Performance Marketing Manager

Google Ads and Meta Ads

About GigaRev

GigaRev combines growth strategy, marketing execution and AI-enabled workflows. We help businesses improve customer acquisition and conversion through campaigns, content, experimentation and better marketing operations.

The role

We are looking for a hands-on performance marketer to own paid search and paid social for consumer businesses with multiple locations. You will lead account transitions, establish a structured testing programme and manage investment against qualified demand, attended appointments and customer acquisition. You will work closely with our growth lead, content manager and GTM engineer to connect media performance with local business results.

What you will do

- Lead the transition of existing Google and Meta accounts: audit access, billing, campaigns, audiences, creative, tracking and performance history, then execute a controlled handover.
- Plan and manage Google Search and Meta campaigns, including budget pacing, bidding, search terms, exclusions, geography, audiences and creative rotation.
- Adapt offers, messages and spend to each location, considering seasonality, local demand, appointment capacity and conversion performance.
- Maintain a prioritised experiment backlog for audiences, offers, creative and landing pages. Define the hypothesis, success measure, budget and decision window before launch.
- Work with the GTM engineer to validate conversion events and connect CRM or booking outcomes with campaign reporting and optimisation where supported.
- Brief the content team and studio on creative needs, identify fatigue and turn campaign findings into clearer messages and better landing-page experiences.
- Report cost per qualified lead, attended appointment and acquired customer where data supports it. Explain attribution limits, recommend budget changes and document rollout decisions.

Experience and application

Experience: 4 or more years,



or equivalent evidence of delivery

What you will bring

- Direct responsibility for both Google Ads and Meta Ads, with evidence of improving lead generation or customer acquisition for consumer businesses.
- Robust paid-search fundamentals and hands-on paid-social experience, including creative testing, conversion optimisation and disciplined budget management.
- Experience managing campaigns across multiple markets, locations or accounts and adapting execution to local conditions.
- Ability to inspect tracking with GA4 and Google Tag Manager and work with engineers on pixels, server-side events or offline conversion feeds.
- Commercial understanding of lead quality, attendance, customer acquisition cost and conversion windows; confidence distinguishing reported attribution from incremental impact.
- Clear analytical communication, strong spreadsheet skills and availability for agreed collaboration hours with US stakeholders.

Useful additional experience Experience taking over accounts from another agency, US local-service or membership businesses, franchise marketing, landing-page testing and Looker Studio. Experience using AI to accelerate analysis and creative iteration is valuable.

Your first 90 days

- First 30 days. Complete the account audit and handover plan, confirm tracking and budgets, establish location-level baselines and prioritise the first tests.
- By day 60. Run a disciplined search and social testing programme with consistent reporting, validated conversion events and regular creative feedback.
- By day 90. Evaluate sufficiently mature conversion cohorts, document what to stop or expand and recommend the next rollout and budget allocation based on evidence.

How to apply Apply with your CV and two anonymised case studies covering Google Ads and Meta Ads. Include approximate monthly spend, market, timeframe, your direct responsibilities and results beyond clicks or platform-reported leads. Describe one test that failed and what you changed.

📌 Manager Performance Management (Bengaluru)
🏢 Gigarev
📍 Bengaluru