Key Deliverables of the Job

1. Medico Marketing Services & Support

- Provide a compelling therapeutic rationale for all products / SKUs in general and strategic thrust products in particular.
- Get continuous updates on upcoming treatment regimens and Tx trends.
- Scan the competitor landscape and international markets for any upcoming treatment innovations which may be adopted @ Eris
- Continuously scan the medical journals for extended benefits of products and diligently evaluate them for clinical evidences.
- Provide scientific base for Brand Differentiation
- Conduct clinical trials as appropriately designed by the Marketing Team and develop extended usage of the products / SKUs.
- Provide basic science to be dovetailed into the marketing communication and validate marketing tools like VA, LBLs etc.
- Validate and approve all medical communication tools.
- Continuously provide references / reprints from contemporary journals for improved scientific sales pitch.
- Address queries from FF in a timely and meticulous fashion.

2. Key Customer / KOL engagements

- Partner with Marketing & Sales functions in establishing a core customer base and continuously engage with them on a scientific platform.
- Implement Advisory Board and other customer connect programs.
- Partner with Marketing to drive KOL Meetings / CMEs / RTs etc.



and provide medical support for such forums.
- Engage with Regional / National / International speakers for advocacy and support of Eris brands
- Prepare and update CME slides and speaker program content
- Partner with speakers for transition from molecule to Eris brands
- Work closely with the leadership team for developing own KOLs and leveraging business from them

3. In Clinic Effectiveness

- Develop in-clinic competencies of the FF in partnership with Marketing and Training teams
- Develop Product Knowledge and In-clinic competencies of PMT
- Deliver Medical Training during scheduled ITPs (Induction Training Programs) and Refresher programs
- Update Medical Training slides, content, manuals etc.
- Drive initiatives like Medical Write-ups, interpretation of clinical reprints etc.

4. New Product Development

- Steer the Current Product Development initiatives at Eris
- Constantly scan NCEs, New Tx Regimens across the globe and evaluate for domestic Market & Exports business
- Advocate new introductions and provide business rationale
- Advocate line extensions / broad base indications for existing brands and brand franchise
- Advocate a Therapy Basket approach for each business vertical
- Partner with Marketing for approach from Brand Brand franchise Tx

📌 Manager - Medical Affairs (Mumbai)
🏢 Eris
📍 Mumbai