B2B Outbound & Demand Generation

Specialist

Experience: 3–5 years in B2B outbound marketing, demand generation, lead generation,

ABM, email marketing, LinkedIn outreach, or sales development

Industry: iGaming / B2B SaaS / Technology preferred

Work Mode: Remote

About the Role

We are looking for a B2B Outbound & Demand Generation Specialist who can build a consistent and scalable system for identifying, reaching, engaging, and generating qualified opportunities from relevant B2B accounts.

This role goes beyond simply sending LinkedIn messages or email campaigns. The person will be responsible for identifying the right ICP and target accounts, researching decision-makers, developing account-specific outreach strategies, managing multi-touch campaigns, improving engagement, and converting outbound activity into qualified business conversations and pipeline opportunities.

The role will initially support GammaStack, GammaSweep, and GammaPlus and should evolve into a broader in-house B2B outbound and demand-generation engine.

Key Responsibilities

● Build and maintain high-quality B2B prospect and target-account databases.

● Define and refine ICPs, account segments, buyer personas, and target markets.

● Identify relevant CEOs, founders, owners, VPs, directors, operators, and other decision-makers within target accounts.

● Conduct account and prospect research to understand business context, products,

markets, and potential requirements.

● Develop targeted outbound strategies based on company type, market, role,

business model, and buying intent.

● Manage LinkedIn prospecting, connection, engagement, and follow-up campaigns.

● Develop personalized email campaigns and multi-step follow-up sequences.

● Build structured multi-touch outreach journeys across LinkedIn, email, and other relevant channels.





● Use prospecting, enrichment, sequencing, CRM, and automation platforms effectively.

● Track engagement, responses, meetings, qualified leads, opportunities, and pipeline contribution.

● Continuously test and optimize ICPs, account lists, messaging, personalization,

channels, sequencing, timing, and follow-up strategies.

● Use AI tools to improve prospect research, account intelligence, personalization,

segmentation, messaging, follow-ups, and campaign analysis.

● Identify new AI agents, automation tools, integrations, and workflows that can improve outbound efficiency and scale.

● Explore additional B2B acquisition and engagement channels beyond traditional

LinkedIn and email where relevant.

● Coordinate with sales and marketing teams to ensure outbound activity is aligned with commercial priorities.

● Maintain accurate prospect, campaign, CRM, and reporting data.

● Build repeatable processes and workflows that can scale across multiple company brands.

● Ensure outreach follows applicable privacy requirements, platform policies, email regulations, and company guidelines.

● Continuously monitor market and industry developments to identify new opportunities for B2B demand generation.

What We Are Looking For

● 3–5 years of hands-on experience in B2B outbound marketing, demand generation, lead generation, sales development, LinkedIn outreach, email marketing,



or account-based marketing (ABM).

● Strong understanding of B2B buying journeys, ICP identification, account segmentation, buyer personas, and decision-maker mapping.

● Hands-on experience with prospecting and account intelligence platforms such as

Apollo, ZoomInfo, LinkedIn Sales Navigator, Clay, RocketReach, Lusha, or similar platforms.

● Strong experience using LinkedIn Sales Navigator for account discovery, prospect identification, segmentation, engagement, and outbound campaigns.

● Experience building and maintaining high-quality prospect databases, including data enrichment, verification, segmentation, and contact validation.

● Strong understanding of cold email strategy, deliverability, personalization,

sequencing, follow-ups, and campaign optimization.

● Hands-on experience with outbound sequencing and automation platforms such as

Instantly, Smartlead, Lemlist, Outreach, Salesloft, HubSpot, or similar tools.

● Experience with CRM platforms and maintaining accurate campaign, lead, and opportunity data.

● Experience with ABM, intent data, account intelligence, lead enrichment, and marketing automation is preferred.

● Solid understanding of outbound and demand-generation metrics, including reply rate, positive reply rate, meeting rate, qualified lead rate, opportunity rate,

conversion rate, and pipeline contribution.

● Experience using ChatGPT, Claude, Gemini, Perplexity, and AI-powered prospecting or personalization tools.

● Familiarity with Clay, AI agents, APIs, automation workflows, webhooks, and integrations is a strong advantage.

Pay: ₹80,000.00 - ₹150,000.00 per month

Benefits

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Lead Generation Specialist (India)
🏢 Wilfaz Technologies
📍 India