Role: Lead Data Scientist – Marketing Analytics

Location: Mumbai

Experience: 7-12 Years

Key Responsibilities

- Lead a team of Data Scientists and Analysts to deliver customer and marketing analytics solutions.
- Develop predictive models for customer acquisition, retention, churn, cross-sell, and upsell opportunities.
- Build customer segmentation, propensity, recommendation, and campaign response models.
- Partner with Marketing, Product, CRM, and Business teams to identify growth opportunities and solve business problems through analytics.
- Drive campaign analytics, customer lifetime value enhancement, personalization, and targeted marketing initiatives.
- Monitor and improve model performance through regular validations and enhancements.
- Create reusable analytical assets, automated pipelines, and data frameworks to improve team efficiency.
- Present insights and recommendations to senior stakeholders and influence business decisions.





Required Skills
- Strong experience in Marketing Analytics, Customer Analytics, CRM Analytics, or Customer Lifecycle Management.
- Hands-on expertise in Machine Learning, Predictive Modeling, Segmentation, and Statistical Analysis.
- Proficiency in Python, SQL, and SAS.
- Experience with customer acquisition, retention, churn, campaign optimization, and behavioral analytics.
- Robust stakeholder management and team leadership skills.
- Exposure to Banking, Financial Services, FinTech, or customer-centric industries preferred.

Qualifications
- B.Tech/B.E./M.Tech/MSc in Engineering, Mathematics, Statistics, Economics, Data Science, or related quantitative discipline.
- 7+ years of experience in Data Science, Marketing Analytics, or Customer Analytics.

📌 Lead Data Scientist (Mumbai)
🏢 Naukri Assist
📍 Mumbai