- Now hiring
- CRM

Junior CRM Specialist, AI-first Bring AI into our lifecycle marketing. From day one you will produce newsletters hands-on and help turn 'we should use AI for this' into flows that actually run: smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team, and you will help shape how we build it. About The Role Have you started using AI in marketing work, and want to go deep on it in a real CRM role?

We are honest: AI is the skill our CRM team is light on today. That is exactly why this role exists, and why you do not need years of it to join. TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we are deliberately adding.

Think of this as a hands-on, AI-first CRM role: you produce newsletters from day one while pairing marketing basics with practical AI (content generation, predictive segmentation, personalization, workflow automation), and help the team use it responsibly, with a human always on the last mile.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role gets to work on.

In a nutshellrun hands-on newsletter production and make our CRM smarter with AI (content, segmentation, personalization), learning and leveling up as you go.

At a glance Location India Full time

- Remote

Team CRM / Lifecycle reporting into CRM leadership Scope AI-first CRM newsletters

- content
- segments

Hours Overlap with CET Riga & Cologne core hours Experience Typically 1+ years CRM, lifecycle or email + AI

Start date Flexible around your notice period The role in detail What you will do, and what we need from you. Side by side, no surprises.

What You Will Do Day-to-day, week-to-week. Real work, with support while you find your feet.

- → Produce newsletters, hands-on. From day one you build and ship regular newsletters end to end: this is a working production seat, not only an AI layer on top.
- → Generate content at scale.



Use AI to draft and adapt campaign copy across shops, languages and segments, with a human reviewing the last mile.
- → Sharpen segmentation. Apply AI and predictive approaches to find the right customers: churn risk, next-best-offer, lifetime value.
- → Personalize the message. Build energetic, AI-assisted personalization into lifecycle flows.
- → Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
- → Share what works. Document the prompts and approaches that work, so the team can reuse them.

Requirements What we genuinely need. Short list on purpose, and you do not need to tick every box.

Must have

- → 1+ years in CRM, lifecycle or email marketing. Internships and hands-on projects count.
- → You already use AI in your day-to-day. You can prompt AI tools well enough to get useful output, even if not at an expert level. We do not expect you to build agents, but we do want someone who already works with AI and is eager to go deeper.
- → Some exposure to a CRM/ESP platform, such as Emarsys, Iterable, Braze or CleverTap, or a genuine willingness to learn one fast.
- → You judge AI output critically. You know when it is good enough and when it is not.
- → Working-level English for a globally distributed team.

Why this role AI in CRM at TCG is a capability being built, not a buzzword being decorated. Here is what is actually true right now. Greenfield You help build the capability AI in CRM is new here, so you are not maintaining someone's legacy setup, you are helping set it up.

First mover | Your playbook Scale Real material to work with 20+ shops and rich product and order data give AI something genuine to bite into.

20+ shops | Rich data Grow Learn by building You build real AI and CRM skills from the ground up, with mentoring and room to grow fast.

Mentoring | Fast growth Tooling The AI + CRM stack Emarsys as the CRM core,



agentic AI already in daily use across the company, and you help shape what the CRM team adopts next.

Emarsys | Agentic AI | Room to grow Who We Are Looking For Two short lists. The 'probably not a fit' column is on purpose: it makes the first column more credible, and saves us both time.

Sounds like you?

- → You have started using AI in real marketing work and want to go further.
- → You like being early on something new.
- → You are pragmatic: output that ships beats a clever demo.
- → You keep a human in the loop and can explain why.

Probably not a fit if

- → You want a mature AI setup to plug into. Here you are helping build it.
- → You treat AI output as final without review. We keep humans on the last mile.
- → You would rather run classic campaigns than push into new methods.
- → Time-zone overlap with European colleagues does not work for you.

What We Offer A competitive salary, plus a benefits package that includes:

- → Build something new AI capability from the ground up
- → Modern AI + CRM stack internal AI tools + Emarsys
- → International exposure globally distributed teams
- → Local benefits health coverage, paid leave and local perks

How We Hire Four steps. About three weeks. No surprises: we tell you who you will meet, what they will ask, and roughly how long each step takes. 1 Day 1-3

- Async

You apply Short application and CV. Reviewed by Talent and the CRM Lead. Reviewed by Talent + the CRM Lead

2 Day 4-7

- 30 min

Recruiter call Mutual scoping with the Talent team.

You meet Talent team

3 Day 8-14

- 60-90 min

Hiring manager + practical A conversation with the CRM Lead, plus a short task: show how you would use AI to improve one real lifecycle flow. You meet the CRM Lead

4 Day 15-21

- Async

Offer or no A final conversation, then a decision. Written feedback either way.

Outcome Final call

You will always know where you stand. We give written feedback at every stage, even when it is a no. We never ghost, and the whole process runs in about three weeks.

Ready to apply? No cover letter required. A few short prompts help us understand how you think. Answer them in the application, or bring your answers to the recruiter call.

📌 Junior CRM Specialist, AI-first (India) (Bengaluru)
🏢 The Customization Group
📍 Bengaluru