Role : Head of Digital Revenue / VP Digital Growth

Company: HTIC Global

Location: Kochi, Kerala

Work Mode: Work From Office (WFO)

Experience: 10-12+ Years(Mandatory)

Employment Type: Full-Time

Designation: Head / VP Digital Growth

Job Summary

HTIC Global is looking for an experienced Head of Digital Revenue / VP – Digital Growth to lead its group-wide digital growth strategy and build a centralized Digital Centre of Excellence (CoE).

The role will be responsible for driving digital revenue, customer acquisition, e-commerce growth, digital transformation, and online channel performance across multiple business verticals, including Travel, Aviation, and Insurance.

The ideal candidate should bring strong expertise in performance marketing, digital commerce, SEO, CRO, MarTech, analytics, and commercial P&L; ownership, along with proven experience in scaling digital revenue across multiple brands or business units.

Key Responsibilities

1. Digital Revenue Strategy & P&L; Management

- Develop and execute the group-wide digital growth and revenue strategy.
- Own digital revenue targets, marketing budgets, ROAS, CAC, and overall channel profitability.
- Drive online customer acquisition and transition traditional offline customers to digital platforms.
- Partner with business heads to align digital initiatives with business objectives.

2. Performance Marketing & Customer Acquisition

- Lead paid acquisition strategies across Google Ads, Meta Ads, LinkedIn Campaign Manager, Programmatic and Display networks.
- Drive B2C customer acquisition for travel and insurance businesses.
- Develop B2B Account-Based Marketing (ABM) strategies for aviation and corporate customers.
- Optimize campaigns based on ROAS, CAC, lead quality, and revenue contribution.

3. SEO, Organic Growth & Conversion Optimization

- Lead technical SEO, content strategy, search intent optimization, and organic growth initiatives.
- Improve website engagement,



landing page performance, and conversion rates.
- Drive A/B testing, checkout optimization, abandoned cart recovery, and B2B RFQ form optimization.
- Enhance customer journeys across websites, e-commerce platforms, and digital portals.

4. MarTech, Analytics & Digital Infrastructure

- Own the group's MarTech ecosystem, including CRM, marketing automation, analytics, and attribution platforms.
- Drive implementation and optimization of GA4, Google Ads tracking, server-side tracking, and marketing dashboards.
- Establish data-driven reporting frameworks to measure the complete customer journey.
- Work with technology teams on API integrations, payment gateways, dynamic pricing, and digital commerce platforms.

5. Leadership & Digital Centre of Excellence

- Build and lead a centralized digital growth team across Performance Marketing, SEO, CRO, MarTech, and Business Unit Digital Operations.
- Establish digital SOPs, KPIs, performance dashboards, and review mechanisms.
- Drive digital transformation and adoption across multiple business units.
- Collaborate with business leaders to build a scalable and sustainable digital revenue engine.

Desired Candidate Profile
- 8–12+ years of experience in Digital Marketing, Digital Growth, E-commerce, Performance Marketing, or Digital Revenue Management.
- Proven experience in leading digital growth strategies and managing substantial digital marketing budgets.
- Solid track record of driving measurable revenue growth, ROAS improvement, and customer acquisition efficiency.




- Experience managing both B2C e-commerce / transactional platforms and B2B lead-generation / digital portal ecosystems.
- Experience in multi-brand organizations, conglomerates, digital agencies, or holding company environments is preferred.
- Prior experience building and managing cross-functional digital teams is highly desirable.

Mandatory Skills
- Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, Programmatic and Display.
- Analytics: GA4, Google Analytics, attribution modelling, dashboarding.
- CRM & Automation: Salesforce, HubSpot, or equivalent enterprise CRM platforms.
- SEO & CRO: Technical SEO, A/B testing, conversion optimization, UX optimization.
- MarTech: Marketing automation, server-side tracking, data integration.
- E-commerce: Digital platforms, payment gateways, API integrations, and online conversion funnels.
- Business Acumen: Digital P&L; ownership, revenue growth, ROAS, CAC, and LTV management.

Preferred Additional Exposure
- Travel technology and Global Distribution Systems (GDS).
- Aviation aftermarket, B2B portals, and online RFQ platforms.
- Insurance quote-and-buy platforms.
- BigQuery, SQL, and enterprise data warehouse integration.
- Digital transformation and offline-to-online business migration.

Educational Qualification Bachelor's degree in Business Administration, Marketing, Computer Science, Finance, or a related discipline. MBA or Master's in Digital Strategy / Marketing is preferred.

Why Join HTIC Global?

- Opportunity to lead group-wide digital transformation.
- Strategic leadership exposure across Travel, Aviation, and Insurance businesses.
- Ownership of digital revenue growth and commercial performance.
- Opportunity to build and lead a centralized Digital Centre of Excellence.

Location: Kochi, Kerala Work Model: Work From Office

Interested candidates can DM with update resume or apply on the job post.

📌 HEAD OF Digital Revenue / VP OF Digital Growth (Kochi)
🏢 HTIC Global
📍 Kochi