GTM Engineer – AI, Automation & Growth

Company: Kalaiworks

Location: Coimbatore

Experience: Freshers Only (0 Years)

Employment: Full-time

Eligibility: Engineering Graduates

About Kalaiworks

Kalaiworks is building AI-powered products and services to transform how businesses approach marketing, sales, and growth.

We combine technology, AI, automation, and performance marketing to help businesses acquire customers and grow efficiently.

About the Role

We're looking for a curious, ambitious GTM (Go-To-Market) Engineer who is passionate about AI, technology, and business.

This is not a traditional software engineering or sales role. You'll work at the intersection of AI, engineering, marketing, and sales to build systems that help Kalaiworks acquire customers.

Your primary responsibility will be to identify potential customers, build AI-powered sales tools, automate workflows, execute outreach, and continuously improve our sales processes.

You don't need prior work experience. We care more about your curiosity, problem-solving ability, communication skills, and willingness to build.

What You'll Work On

1. Lead Generation & Research

- Identify and research potential customers for Kalaiworks' products and services.
- Understand businesses, their challenges, and potential opportunities.
- Build systems to discover, enrich, and qualify leads.
- Experiment with AI-powered prospecting workflows.

1. AI Tools & Automation

- Build AI-powered tools to improve sales productivity.
- Automate lead generation, research, outreach, and follow-ups.
- Experiment with AI agents, APIs, coding assistants, and automation platforms.
- Identify repetitive sales activities and build solutions to automate them.

1. CRM & Sales Operations

- Maintain and manage CRM data and sales pipelines.




- Build workflows for lead tracking, follow-ups, and sales reporting.
- Improve CRM efficiency through automation and integrations.
- Track sales activities and identify opportunities for improvement.

1. Outreach & Copywriting

- Write personalized cold emails, LinkedIn messages, and follow-ups.
- Research prospects to create relevant and compelling outreach.
- Use AI to research, draft, and improve sales communication.
- Experiment with messaging to improve response rates and conversions.

1. Business & Growth Experiments

- Work directly with the founders on customer acquisition strategies.
- Understand Kalaiworks' products, services, and target customers.
- Experiment with new sales channels and growth opportunities.
- Analyze results and continuously improve the sales process.

Who Can Apply? Engineering graduates from any discipline are welcome.

We're looking for candidates who demonstrate:

- Strong interest in AI: You actively use tools like ChatGPT, Claude, Gemini, Cursor, or similar AI platforms beyond basic questions.
- Interest in coding: You enjoy programming, building small tools, experimenting with APIs, or creating automations.
- Business curiosity: You want to understand how companies operate, acquire customers, and generate revenue.
- Communication skills: You can communicate clearly and write skilled, persuasive English.
- Strong comprehension: You can research unfamiliar topics,



understand information quickly, and communicate useful insights.
- Problem-solving mindset: You enjoy figuring things out independently and experimenting with different solutions.
- Interest in sales: You're excited about customer acquisition, outreach, and directly contributing to business growth.

What We Don't Expect
- Previous work experience.
- Expertise in any specific programming language.
- Prior sales or marketing experience.
- Knowledge of specific CRM or automation platforms.

What Will Make You Stand Out?
- You've built personal projects using AI or coding tools.
- You've experimented with AI agents or workflow automation.
- You use AI extensively for learning, research, coding, or productivity.
- You enjoy writing, researching companies, or understanding business models.
- You have a portfolio of projects, GitHub repositories, or interesting experiments to demonstrate.
- You learn new tools quickly and enjoy building things from scratch.

What You'll Gain
- Hands-on experience building real AI-powered business tools.
- Exposure to sales, marketing, automation, and go-to-market strategy.
- Opportunity to work directly with the founders.
- Experience with modern AI tools, APIs, CRM systems, and automation platforms.
- A chance to build systems that directly influence revenue and customer acquisition.

We're not looking for someone who knows everything. We're looking for someone who is curious enough to learn, resourceful enough to build, and ambitious enough to make an impact. If you're an engineering graduate who loves AI, enjoys building things, and wants to understand how businesses grow, we'd love to hear from you.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 GTM Engineer – AI, Automation & Growth (Coimbatore)
🏢 Kalaiworks
📍 Coimbatore