At Indiahikes, we have a strong, 18-year-old brand and a large community of trekkers. But there are millions of people in India who have never heard of us. Even among those who have trekked with us, many don't fully know what Indiahikes stands for.
We want to change this.
We are looking for a Growth Marketing Executive who can help us take the Indiahikes brand to more people and build a stronger relationship with everyone who enters our ecosystem.
This is a largely digital role. You will work on reaching new audiences, running campaigns, distributing content and designing communication journeys that help people understand Indiahikes better.
We are particularly interested in people who have worked with D2C or consumer-facing brands and understand how brands grow through digital channels.
What you will do
1. Grow our reach
- Plan and execute digital campaigns across Google, Youtube and other platforms to introduce Indiahikes to new audiences.
- Explore new audience segments, platforms, creator collaborations and campaign formats to expand our reach.
2. Build the Indiahikes brand
- Work with the content team to distribute our stories, videos, articles and other content to wider audiences.
- Find opportunities to communicate what makes Indiahikes different, including our approach to trekking, safety practices, Green Trails and our larger philosophy.
3. Design the trekker's digital journey
- Work on how we communicate with trekkers at every stage — from discovering Indiahikes to booking a trek, preparing for it and returning from the experience.
- Create meaningful email and WhatsApp journeys that introduce trekkers to our key pillars of transformative treks, safety, sustainability and keep them connected with Indiahikes after their trek.
4. Execute and measure
- Set up and manage campaigns, coordinate with content and design teams, and ensure timely execution.
- Track campaign performance, website traffic, audience growth and conversions. Use insights to continuously improve results.
What we are looking for
- 2–3 years of experience in digital or growth marketing, preferably with a D2C or consumer-facing brand.
- Hands-on experience with CRM tools, Meta Ads, Google Ads and email marketing.
- An understanding of customer acquisition, retargeting and digital brand building.
- Good understanding of digital consumer behaviour and the ability to use data to improve campaign performance.
- Positive coordination and project management skills.
- Someone who enjoys both thinking through ideas and executing them.
Location and experience
- Full-time role based out of our Bengaluru office.
- 2–3 years of relevant work experience.
How to Apply
We're extremely careful about who we select as a part of team Indiahikes. Through the selection process, we want to make sure you are the 'right fit'. As we receive a large number of applications every day, we take the time to carefully review each one.
Once you fill out the ‘First Introduction’ form, please allow us up to 7 days to get back to you. If you don’t hear from us within 7 days, it means that your application has not been shortlisted for the screening process.
If you wish to follow up on your application at any time, please write to
[email protected].
Click to Apply
What to keep in mind while filling the 'First Introduction Form'
- Your paragraph on 'why you wish to work at Indiahikes' is extremely important to us and is a critical factor in getting your application short-listed. So do put adequate thought while writing it and avoid using AI. Note: A passion for trek and travel is important, but must not be the only reason for you to apply.
- Please attach your latest and complete resume. Even if you don’t have a background in trekking, your past work experience matters to us.
- Except for the Assistant Trek Leader role, for all other roles the final step will be a one-day visit to the Indiahikes office in Bengaluru, where you’ll get a chance to meet the team and experience a little of what working at Indiahikes is like.
📌 Growth Marketing Executive (Bengaluru)
🏢 Indiahikes
📍 Bengaluru