Company Description Hamara Brand is India’s first unified MediaTech SaaS platform that simplifies how brands and agencies plan, discover, and execute advertising across diverse formats such as OOH, digital, influencer, print, radio, transit, TV, ATL, and BTL. By integrating a fragmented media landscape into one ecosystem, the platform enables verified media discovery, data-driven planning, and seamless execution for measurable, transparent outcomes. AI-powered calculators and planning tools help users estimate budgets, forecast reach, compare media options, and optimize campaigns in real time to reduce wastage and improve ROI.

In addition to media planning, Hamara Brand runs a performance-driven content engine that has produced 100+ micro dramas in 10 months for leading platforms while tackling high CAC, retention, and scalability challenges. The company is building the backbone of India’s evolving media ecosystem, enabling brands to grow efficiently and sustainably.

Role Description The Growth & Digital Marketing Manager will lead end-to-end growth initiatives and digital marketing strategies to drive user acquisition, activation, and retention for Hamara Brand’s MediaTech platform and content properties. This full time, on-site role based in Mumbai involves planning and executing performance campaigns across channels, optimizing funnels, and using data to improve CAC, LTV, and overall marketing ROI. The role includes managing social media presence, performance marketing campaigns, and lead generation programs,



as well as collaborating closely with product, sales, and content teams to align growth experiments with business goals.

The manager will be responsible for setting measurable growth targets, tracking key metrics through web and app analytics, and continuously testing creative, messaging, and channels. Day-to-day activities also include vendor and agency coordination, budget management, reporting, and staying current with digital and media industry trends.

Qualifications

- Strong digital marketing skills, including Digital Marketing, Marketing, and experience with performance-focused campaigns.
- Hands-on expertise in Social Media Marketing for brand building, audience engagement, and campaign optimization.
- Proven experience in Lead Generation across B2B and/or SaaS environments, with focus on qualified and conversion-ready leads.
- Ability to use Web Analytics tools (e.g., Google Analytics, Mixpanel, or similar) for tracking funnels, attribution, and growth experiments.
- Experience designing and executing growth strategies, including A/B testing, cohort analysis, and funnel optimization.
- Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into clear action plans.
- Excellent written and verbal communication skills, with the ability to collaborate across product, sales, and content teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in MediaTech, ad

📌 GROWTH & DIGITAL MARKETING MANAGER (Mumbai)
🏢 Hamara Brand
📍 Mumbai