Job Title: Google Ads Specialist

Company: myG India Pvt. Ltd.

Job Summary

We are looking for an experienced Google Ads Specialist to manage and optimise paid advertising campaigns and drive leads, conversions, and ROI.

Key Responsibilities

- Manage Google Ads campaigns across Search, PMax, Shopping, YouTube, and Display.
- Conduct keyword research, search-term analysis, negative keyword management, and bid optimisation.
- Manage tCPA/tROAS bidding strategies and optimise campaign budgets.
- Create and optimise ad copy, assets, targeting, and campaign structures.
- Monitor CTR, CPC, CPA, conversions, ROAS, Quality Score, and campaign performance.
- Analyse competitor activity and Auction Insights.
- Ensure accurate GTM, GA4, and conversion tracking.
- Coordinate with website, creative,



and technical teams to improve landing pages and conversions.
- Prepare performance reports and provide actionable insights.
- Guide and monitor Digital Marketing Executives.

Requirements
- Graduation in any discipline.
- 4–5 years of relevant experience in Digital Marketing / Google Ads.
- Advertising agency experience is mandatory.
- Strong knowledge of Google Ads, GA4, GTM, keyword research, bidding, conversion tracking, and performance analytics.
- Robust analytical, communication, and team-management skills.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Google Ads Specialist (Kozhikode)
🏢 MYG INDIA PRIVATE
📍 Kozhikode