Reports To: Business Head

Experience Required: 15+ years (Minimum 5 years in a senior leadership role in fabrication or heavy engineering industry)

Qualification: B.E./B.Tech (Mechanical / Production) with MBA in Marketing / Business Management preferred

Position Overview: The General Manager - Business Development (Fabrication) will be responsible for driving business growth through strategic planning, client acquisition, and key account management in the fabrication sector. This role requires a strong technical understanding of fabrication processes, commercial acumen, and leadership to build long-term relationships with clients in sectors such as Oil & Gas, Power, Environmental, EPC, Heavy Engineering, and Process Industries.

Key Responsibilities****1. Business Growth & Strategy

- Develop and implement strategic business plans to achieve revenue and profitability targets.
- Identify and develop new business opportunities in fabrication projects ( Precision Machined components, structural steel Products, pressure vessels, tanks, skids, technology structure, piping spool, cladded components etc.).
- Expand market presence by targeting EPC contractors, OEMs, and large industrial clients.
- Conduct market analysis to identify industry trends, competitor activities, and emerging opportunities.

2. Client Relationship Management

- Build and maintain solid relationships with key clients and decision-makers.
- Manage the complete sales cycle - from lead generation, proposal preparation, and negotiation to order finalization.
- Ensure high customer satisfaction through regular communication and feedback collection.
- Coordinate with clients for technical discussions, project requirements, and post-order support.

3. Tendering, Estimation & Pricing

- Lead tendering and bid management for fabrication projects.
- Review client specifications, drawings,



and tender documents in coordination with the engineering and costing teams.
- Prepare techno-commercial proposals and ensure competitive pricing strategy.
- Negotiate terms and conditions with customers to achieve win-win outcomes.

4. Coordination with Internal Teams

- Work closely with design, production, quality, and project execution teams to ensure timely and quality delivery.
- Coordinate with procurement and planning teams for project feasibility and delivery timelines.
- Ensure alignment between sales commitments and production capabilities.

5. Leadership & Team Development

- Lead and mentor the BD team to achieve sales and growth targets.
- Set clear KPIs and monitor performance against objectives.
- Promote a culture of collaboration, accountability, and continuous improvement.

6. Reporting & MIS

- Prepare regular business performance reports, forecasts, and pipeline updates.
- Present periodic business reviews to senior management.
- Maintain accurate documentation of all commercial and contractual correspondence.

Key Skills & Competencies

- Strong understanding of fabrication processes, materials, and standards (ASME, AWS, IS, etc.)
- Excellent network within industrial sectors (Oil & Gas, Industrial, Power, Environmental, New Energy, Chemical etc.)
- Strategic thinking and ability to convert opportunities into long-term partnerships.
- Strong negotiation, presentation, and communication skills.
- Commercial acumen with good understanding of costing, contracts, and profitability.
- Leadership and team management capabilities.
- Proficiency in MS Office, ERP systems, and CRM tools.

Performance Indicators (KPIs)

- Revenue growth and profitability from fabrication projects.
- Number of new clients acquired and repeat business percentage.
- Bid-to-win ratio and tender success rate.
- Customer satisfaction and retention rate.
- Timely and accurate reporting and forecasting.

📌 GM-BD (Business Development) (Rajkot)
🏢 Delight HR
📍 Rajkot