Company Description Satya Solar Systems Pvt. Ltd., established in 2016, delivers rooftop solar energy solutions across India for residential, commercial, and institutional customers. As an Authorized Channel Partner of Tata Power Solar, the company focuses on high-quality, cost-effective systems that help reduce electricity bills and support long-term sustainability.

Satya Solar

Systems is committed to enhancing customer reputation while promoting the adoption of renewable energy nationwide. Guided by its mission to empower communities and businesses, the company operates with core values of sustainability, integrity, customer satisfaction, excellence, and innovation. It offers a agile environment for professionals who want to contribute to India’s renewable energy transformation.

Role Description

- Define and implement the sales strategy for the company — including rooftop, EPC, and consumer solar business — aligned with Satya Solar’s growth objectives.
- Build, mentor, and lead a high-performing sales team (including field sales, channel partners, and inside sales).
- Expand and manage channel networks: distributors, dealers, EPC partners, and corporate clients.
- Identify and develop new market opportunities (geographical, vertical) for solar products and projects.
- Drive lead generation, sales conversion, and customer acquisition through a mix of field sales, digital leads, and partnerships.
- Oversee pricing strategy, deal negotiation, and commercial proposals to maximize profitability.
- Monitor and manage sales P&L;, forecast sales, set targets, and review performance metrics.
- Work closely with operations, procurement,



and technical teams to ensure smooth execution of projects and deliver consistent customer experience.
- Collaborate with marketing to run promotional campaigns, trade shows, and demand-generation activities. Maintain long-term relationships with key clients, government bodies, EPC partners, and financial institutions.
- Track industry trends, competitor strategies, regulatory changes, and update sales plans accordingly.
- Report sales performance, pipeline status, and strategic initiatives to senior leadership.

Qualifications

- Bachelor’s degree in Business Administration, Engineering, or related field.
- MBA (Sales / Marketing / Business Strategy) preferred.
- 8–12 years of relevant experience in sales / business development, with a significant portion in the solar / renewable energy sector.
- Demonstrated track record of building and leading sales teams, closing complex deals, and managing P&L.;
- Experience working with B2B and B2C channels (dealers, EPCs, end customers) for solar or related energy products.
- Strong proficiency in CRM, sales forecasting, data-driven planning, and MS Office.

PREFERRED SKILLS

- Excellent leadership, negotiation, and strategic thinking abilities.
- Deep understanding of the solar value chain (manufacturing, EPC, O&M;, etc.) and customer segments.
- Proven ability to work cross-functionally (with operations, marketing, & technical teams).
- Strong analytical and financial acumen.
- Excellent communication and presentation skills.
- Highly motivated, result-oriented, and goal-driven.
- Willingness to travel extensively for business development and partner meetings.

📌 General Manager- Sales (Lucknow)
🏢 Satya Solar Systems
📍 Lucknow