Role Overview The candidate will be responsible for planning, executing and managing DreamDesk's overall digital marketing strategy.

This role involves managing social media platforms, planning and executing paid advertising campaigns, coordinating with the creative team, identifying emerging trends, developing engaging content strategies, improving brand visibility and generating quality leads.

We are looking for someone who can think strategically, execute independently, manage people and consistently improve marketing performance.

Key Responsibilities1. Social Media Management & Brand Building

● Develop and manage DreamDesk's social media strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

● Plan and maintain monthly content calendars.

● Improve brand identity, online presence, engagement and audience growth.

● Ensure consistency in brand communication, visual identity and messaging.

● Identify opportunities to increase organic reach, followers, engagement and brand awareness.

● Monitor social media trends, competitor activities and industry developments.

2. Performance Marketing & Paid Advertising

● Plan, execute and optimise paid advertising campaigns across Meta Ads, Google Ads and other relevant platforms.

● Develop targeted campaigns to generate student enquiries and admission-related leads.

● Manage campaign budgets, audience targeting, creatives, placements and bidding strategies.

● Conduct A/B testing of advertisements, audiences, landing pages and campaign formats.

● Monitor key performance indicators such as CPL, CTR, CPC, conversion rate and ROAS wherever applicable.

● Continuously optimise campaigns to improve lead quality and reduce acquisition costs.

● Track advertising performance and prepare regular reports.

3. Lead Generation & Growth

● Develop innovative strategies to generate qualified student enquiries.

● Identify new digital channels, platforms and opportunities for lead generation.

● Work closely with the counselling and admissions teams to understand lead quality and conversion performance.

● Analyse the complete marketing funnel, from advertisement engagement to enquiry and admission.





● Identify bottlenecks and recommend improvements to increase conversions.

● Experiment with new campaigns, offers, landing pages and lead-generation strategies.

4. Creative Team Management & Coordination

● Manage and coordinate the internal creative team, including graphic designers, video editors and content creators.

● Develop creative briefs and communicate clear requirements to the creative team.

● Research trending topics, campaign ideas, competitor creatives and industry-specific content opportunities.

● Plan and assign creative requirements for social media posts, reels, videos, advertisements, banners, brochures and other marketing materials.

● Review creative outputs and ensure they meet brand guidelines and campaign objectives.

● Maintain a structured creative production calendar and ensure timely delivery.

● Provide constructive feedback to improve the quality and effectiveness of creative outputs.

5. Content Strategy & Trend Research

● Research current social media trends, viral formats, relevant news and audience interests.

● Develop engaging content ideas around education, careers, admissions, courses, colleges and student life.

● Identify opportunities for reels, short-form videos, educational posts, campaigns and interactive content.

● Develop campaign concepts for admission seasons, academic events and key occasions.

● Ensure content is informative, engaging, relevant and aligned with DreamDesk's brand positioning.

● Collaborate with the team to develop compelling marketing messages and storytelling.

6. Website, SEO & Digital Presence

● Coordinate website content updates and landing page improvements.

● Work on SEO strategies to improve organic visibility and search rankings.

● Identify relevant keywords and content opportunities.

● Monitor website traffic,



user behaviour and conversion performance through tools such as Google Analytics and Search Console.

● Suggest improvements to website design, content and landing pages to improve enquiry generation.

7. Analytics, Reporting & Strategy

● Track and analyse the performance of marketing campaigns and social media activities.

● Prepare weekly and monthly marketing performance reports.

● Monitor KPIs, identify areas of improvement and implement corrective actions.

● Conduct competitor analysis and market research.

● Develop new marketing strategies based on data, trends and business objectives.

● Take ownership of marketing targets and continuously work towards achieving them.

Required Skills & Qualifications

● 2–5 years of hands-on experience in digital marketing, performance marketing or growth marketing.

● Strong practical knowledge of Meta Ads Manager and Google Ads.

● Experience managing Facebook and Instagram business accounts.

● Understanding of lead generation, conversion funnels and paid advertising strategies.

● Ability to develop social media strategies and content calendars.

● Experience coordinating designers, video editors and creative teams.

● Good understanding of marketing analytics and campaign optimisation.

● Strong communication, planning and team management skills.

● Creative thinking combined with a data-driven approach.

● Ability to work independently, take initiative and manage multiple projects.

Preferred Skills

● Experience in the education, edtech, career counselling or student recruitment industry.

● Knowledge of Google Analytics 4, Google Search Console and Google Tag Manager.

● Experience with SEO and website optimisation.

● Understanding of landing pages, conversion rate optimisation and remarketing.

● Familiarity with CRM systems, lead management and marketing automation.

● Basic understanding of video content, reels and creative production.

● Experience with Canva, Adobe Creative Suite or other creative tools.

● Familiarity with WhatsApp marketing and lead nurturing campaigns.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Siliguri)
🏢 Dreamdesk
📍 Siliguri