About the Role

We are looking for a motivated and results-oriented Digital Marketing Manager with 1–2 years of hands-on experience to join our marketing team.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing activities across multiple online channels. The role requires a good understanding of SEO, social media marketing, paid advertising, content marketing, lead generation, analytics, and online brand building.

The ideal candidate should be creative, analytical, proactive, and comfortable working independently as well as with different teams.

Key Responsibilities1. Digital Marketing Strategy

- Assist in developing and implementing digital marketing strategies based on business objectives.
- Plan monthly and weekly digital marketing activities and campaigns.
- Identify opportunities to increase brand awareness, website traffic, engagement, and lead generation.
- Research industry trends, customer behavior, competitors, and recent digital platforms.
- Recommend new marketing channels and strategies based on campaign performance.

2. Social Media Marketing

- Manage the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Develop and maintain a monthly social media content calendar.
- Coordinate with content writers and graphic designers for social media creatives and campaigns.
- Schedule and publish posts, reels, videos, stories, and other content.
- Monitor engagement, reach, followers, comments, messages, and overall social media performance.
- Develop ideas for campaigns, contests, promotions, and engagement activities.
- Respond to relevant audience interactions and coordinate with the appropriate team when required.

3. SEO

- Conduct keyword research and identify relevant search opportunities.
- Implement basic on-page SEO activities, including title tags, meta descriptions, headings, internal linking, and content optimization.
- Monitor website rankings, organic traffic, and keyword performance.
- Work with content teams to create SEO-friendly website and blog content.
- Identify technical and content-related SEO issues and coordinate with developers or relevant teams for resolution.
- Monitor competitors' SEO activities and identify opportunities for improvement.
- Assist with off-page SEO and quality link-building activities.

4. Google Ads & Paid Advertising

- Assist in planning and managing paid advertising campaigns.
- Create, monitor, and optimize campaigns on Google Ads and Meta Ads.
- Conduct keyword and audience research.
- Monitor important campaign metrics such as impressions, clicks, CTR, CPC, CPL, conversions, and ROAS.
- Optimize campaigns based on performance and business objectives.




- Manage advertising budgets responsibly.
- Test different ad copies, creatives, audiences, and campaign strategies.
- Prepare regular paid advertising performance reports.

5. Content Marketing

- Plan and coordinate content for websites, blogs, social media, email campaigns, and other digital channels.
- Work with content writers and designers to ensure content is aligned with brand guidelines.
- Develop content ideas based on customer needs, search trends, and marketing objectives.
- Ensure content is engaging, relevant, informative, and optimized for search engines.
- Maintain a consistent content calendar and publishing schedule.

6. Website & Analytics

- Monitor website traffic, user behavior, leads, conversions, and other important metrics.
- Use tools such as Google Analytics (GA4), Google Search Console, Google Tag Manager, and other relevant platforms.
- Identify areas of the website that can be improved for better user experience and conversions.
- Monitor landing-page performance and recommend improvements.
- Track marketing campaigns using appropriate UTM parameters and reporting methods.

7. Lead Generation

- Develop and support digital campaigns focused on generating qualified leads.
- Monitor lead sources and campaign performance.
- Coordinate with the sales team to understand lead quality and campaign effectiveness.
- Analyze the customer journey from advertisement/website visit to lead conversion.
- Identify opportunities to improve conversion rates and reduce customer acquisition costs.

8. Email & WhatsApp Marketing

- Assist in planning and executing email marketing campaigns.
- Manage promotional, informational, and lead-nurturing campaigns.
- Prepare and coordinate email content, subject lines, creatives, and audience lists.
- Monitor open rates, click-through rates, conversions, and unsubscribes.
- Assist with WhatsApp or other direct-marketing campaigns where applicable.

9. Reporting & Performance Analysis

- Prepare weekly and monthly digital marketing performance reports.
- Track key performance indicators such as:
- Website traffic
- Organic traffic
- Leads generated
- Conversion rate
- Cost per lead
- CTR
- CPC
- ROAS
- Social media reach and engagement
- Search engine rankings
- Analyze campaign data and provide actionable recommendations.
- Present campaign performance and insights to management.

10.



Competitor & Market Research

- Monitor competitors' websites, social media channels, advertisements, content, and SEO strategies.
- Research industry trends and customer preferences.
- Identify new opportunities for campaigns, content, and customer acquisition.
- Stay updated with changes in Google, Meta, social media algorithms, advertising policies, and digital marketing tools.

Required Skills The candidate should have working knowledge of:

- Digital marketing fundamentals
- SEO and keyword research
- Google Ads
- Meta Ads
- Social media marketing
- Content marketing
- Lead generation
- Google Analytics / GA4
- Google Search Console
- Google Tag Manager
- Basic conversion optimization
- Email marketing
- Competitor research
- Digital marketing reporting and analytics

Soft Skills

- Strong written and verbal communication
- Good analytical and problem-solving ability
- Creative thinking
- Attention to detail
- Time management
- Ability to prioritize tasks
- Ability to work independently
- Team collaboration
- Willingness to learn new tools and technologies
- Results-oriented approach

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Mass Communication, Communications, or a related field.
- A diploma or certification in Digital Marketing will be an advantage.

Experience

- 1–2 years of professional experience in digital marketing.
- Candidates with practical experience managing SEO, social media, Google Ads, Meta Ads, content, or lead-generation campaigns will be preferred.
- Experience working with marketing agencies or in-house marketing teams is an advantage.

Performance Expectations Within the role, the candidate will be expected to:

- Execute campaigns according to agreed timelines.
- Maintain consistent social media and content activity.
- Improve website visibility and organic traffic.
- Generate and improve the quality of digital leads.
- Monitor and optimize paid advertising campaigns.
- Maintain accurate marketing reports.
- Identify performance issues and recommend solutions.
- Contribute new ideas for digital growth and customer acquisition.

Working Schedule Working Days: Monday to Friday

Working Hours: 10:00 AM to 6:30 PM

Weekly Schedule: 5 working days

What We Are Looking For

We are looking for someone who is not only familiar with digital marketing concepts but also has a hands-on approach to executing campaigns and analyzing results.

The candidate should be comfortable taking ownership of day-to-day digital marketing activities, working with different teams, meeting deadlines, learning new tools, and continuously improving campaign performance.

Pay: ₹14,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Vibrantick Infotech Solutions
📍 Sahibzada Ajit Singh Nagar