Petrotech Safety Solutions is a leading safety training institute in South India and a NEBOSH Gold Learning Partner. We're opening a new branch in Nagercoil and want an experienced Digital Marketing Manager to help us grow it from day one.
You'll own our online presence. Your job is to bring in quality student enquiries and turn them into enrolments. We want someone who can plan the strategy and also run the campaigns themselves.
What you'll do
- Plan, run and optimise campaigns on Google Ads, Meta (Facebook/Instagram) and other platforms
- Generate student enquiries, improve lead quality and raise enrolment conversion rates
- Build local brand awareness for the Nagercoil branch and the wider Tamil Nadu market
- Manage SEO, website content and social media for our courses
- Create content plans: posts, videos, blogs and email/WhatsApp campaigns
- Track results with analytics tools and report on cost per lead, conversions and ROI
- Use AI tools to work faster on content, ads and reporting
- Work with the admissions/sales team so every lead gets followed up
What we're looking for
- 5+ years of hands-on digital marketing experience
- Proven results with paid ads, SEO and lead generation
- Comfortable with Google Analytics, Meta Business Suite and similar tools
- Strong written communication in English; Tamil and/or Malayalam is a plus
- Experience in education, training or qualified courses preferred
Why join us
- Help build a new branch from the ground up
- Work with a NEBOSH Gold Learning Partner and an established brand
- Competitive salary based on experience
Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month
Application Question(s)
- Do you have at least 3-5 years of experience planning and running paid lead-generation campaigns (Google Ads / Meta Ads) with your own hands, not only through an agency?
- Do you have hands-on skills in creating ad creatives and short videos yourself using Canva, Photoshop, Premiere or CapCut?
- Do you have experience in digital marketing for leading industries or B2B services and tracking results such as cost per lead and enrolments
Experience:
- Digital marketing: 5 years (Required)