– DIGITAL MARKETING MANAGER

Company: KlarusTech

Position: Digital Marketing Manager

Employment Type: Full-Time

Work Mode: On-Site

Location: Kolkata, West Bengal

Experience Required: Minimum 3+ Years

Salary: ₹30,000 – ₹40,000 per month (depending on experience and expertise)

Working Days: 6 Days a Week

About KlarusTech

KlarusTech is a 360° digital marketing and brand management agency working with multiple brands and clients across diverse industries. We specialise in digital marketing, brand strategy, performance marketing, social media management, content development, creative campaigns and digital growth solutions.

Role Overview

We are looking for an experienced and result-oriented Digital Marketing Manager to lead and oversee digital marketing strategies, campaign execution and performance optimisation across multiple client accounts.

The ideal candidate must have robust hands-on experience in Performance Marketing, Meta Ads, Google Ads, SEO, Lead Generation and Digital Campaign Management, along with the ability to develop marketing strategies aligned with client objectives and business goals.

This role requires a combination of strategic planning, technical expertise, campaign execution, analytical thinking and team management. The candidate should be capable of independently managing campaigns, analysing performance metrics and driving measurable results in a fast-paced digital marketing agency environment.

Key Responsibilities

1. Digital Marketing Strategy & Planning

- Develop and implement comprehensive digital marketing strategies for multiple client accounts.
- Plan marketing campaigns based on client objectives, target audiences and business requirements.
- Identify digital growth opportunities and recommend suitable marketing channels and strategies.
- Develop campaign roadmaps, marketing plans and performance benchmarks.

2. Performance Marketing & Paid Advertising

- Plan, execute and optimise paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Manage campaign budgets, audience targeting, bidding strategies and conversion tracking.
- Monitor key performance indicators (KPIs), including CPC,



CPM, CTR, CPL, CPA, ROAS and conversions.
- Optimise campaigns to improve lead quality, conversion rates and return on advertising spend.
- Identify underperforming campaigns and implement corrective strategies.

3. SEO & Organic Digital Marketing

- Oversee Search Engine Optimisation (SEO) strategies, including on-page SEO, off-page SEO and technical SEO coordination.
- Monitor website traffic, keyword performance, search rankings and organic growth.
- Coordinate content and SEO initiatives to improve website visibility and search performance.
- Identify opportunities to improve organic reach and digital engagement.

4. Social Media & Digital Campaign Management

- Oversee digital marketing and social media campaigns across relevant platforms.
- Ensure alignment between paid campaigns, organic content and overall brand communication.
- Work closely with content and creative teams to develop campaign concepts and marketing creatives.
- Monitor campaign performance and recommend improvements based on analytics.

5. Analytics, Reporting & Budget Management

- Analyse campaign data using Google Analytics 4 (GA4), Google Ads Manager, Meta Ads Manager and other relevant analytics tools.
- Prepare regular campaign performance reports and present actionable insights.
- Monitor advertising expenditure and ensure effective budget allocation.
- Track campaign performance against predefined KPIs, targets and business objectives.

6. Team Management & Coordination

- Coordinate with Content Strategists, Brand Managers, Graphic Designers, Video Editors and Social Media teams.
- Provide strategic direction and campaign briefs to internal teams.
- Monitor campaign execution, timelines and deliverables.




- Ensure effective communication and coordination across departments.
- Take ownership of campaign performance and client-related digital marketing deliverables.

Required Technical Skills & Expertise Candidates must have practical working knowledge of:
- Meta Ads Manager (Facebook & Instagram Advertising)
- Google Ads (Search, Display, YouTube and Performance Max, as applicable)
- Performance Marketing
- Lead Generation Campaigns
- Search Engine Optimisation (SEO)
- Social Media Marketing (SMM)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking & Pixel Implementation
- Keyword Research & Competitor Analysis
- Campaign Budget Management
- Digital Marketing Analytics & Reporting
- ROI and ROAS Optimisation

Eligibility & Experience
- Minimum 3+ years of qualified experience in Digital Marketing, Performance Marketing or Digital Campaign Management.
- Prior experience working in a Digital Marketing Agency, Advertising Agency or Marketing Firm is strongly preferred.
- Proven hands-on experience managing Meta Ads and Google Ads campaigns.
- Experience handling multiple client accounts and advertising budgets.
- Demonstrated ability to develop and execute digital marketing strategies.
- Experience in managing and coordinating cross-functional teams.
- Strong analytical, communication, problem-solving and decision-making skills.
- Ability to manage multiple projects and deliverables within deadlines.

What We Are Looking For:
- A strategic thinker with strong execution capabilities.
- Someone who can independently plan, execute, monitor and optimise campaigns.
- A candidate who understands performance metrics and can translate data into actionable marketing strategies.
- Strong ownership and accountability towards campaign performance.
- Ability to work in a fast-paced agency environment.
- Strong coordination and leadership skills.
- A proactive approach towards identifying digital growth opportunities.

Interested candidates are requested to apply with their updated CV on [email protected] Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Kolkata)
🏢 KlarusTech
📍 Kolkata