Role & responsibilities

EXP- 2-6 Years

Location- Mumbai

Education- MBA Marketing An experienced SEO & Social Media Specialist with strong expertise in contemporary SEO, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The ideal candidate will own our growth strategy and support organic & paid marketing efforts to enhance visibility across traditional and AI-powered search platforms.

Key Responsibilities: SEO, AEO & GEO:

- Develop and execute end-to-end SEO strategy - On-page, Off-page, Technical SEO
- Optimize content for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) for AI search - ChatGPT, Gemini, Perplexity, Google AI Overviews
- Perform keyword research, competitor analysis, and content gap analysis

4.Manage website audits, fix technical SEO issues with backend team,



improve Core Web Vitals, schema, and site architecture
- Build high-quality backlink strategy
- Track, report, and analyze SEO performance using GA4, GSC, Ahrefs / SEMrush / Screaming Frog Social Media

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- Plan and manage social media strategy for LinkedIn, X, YouTube etc.
- Collaborate with content team to create SEO-optimized content - blogs, case studies, landing pages
- Manage and optimize paid campaigns on LinkedIn and Google Ads
- Monitor social trends, audience engagement, and drive community growth Organize and Manage events, Vendor/Partner Co-ordination Able to work on Website management & Other Marketing activities

📌 Digital Marketing Executive (Mumbai)
🏢 Godrej Infotech
📍 Mumbai