IJob Description (JD) Digital Marketing Executive (Performance Marketing)

Position: Digital Marketing Executive Performance Marketing

Department: E-Commerce & Digital Marketing

Location: Vadodara, Gujarat

Company: Vasu Healthcare Pvt. Ltd.

Key Responsibilities

Performance Marketing & Paid Campaign Management

- Plan, execute, and optimize paid advertising campaigns on:
- Google Ads (Search, Display, Shopping & YouTube)
- Meta Ads (Facebook & Instagram)
- Other relevant advertising networks and marketplaces.
- Manage daily campaign performance, sales tracking, bid optimization, audience targeting, and budget allocation.
- Monitor key performance metrics including CTR, CPC, CPA, Conversion Rate, Revenue Growth, and ROAS.
- Conduct regular A/B testing of creatives, copies, audiences, and landing pages to improve campaign performance.

Campaign Planning & Execution

- Review daily, weekly, and monthly sales achievement against set targets.
- Plan and execute monthly promotional campaigns across digital channels.
- Ensure monthly media spending remains within approved budgets.
- Prepare WhatsApp and Email Marketing campaigns for customer retention and retargeting activities.

Search & Market Analysis

- Perform keyword research and strategy development for Google Ads campaigns.
- Conduct regular market research and competitor analysis to identify latest trends, offers, promotions, and advertising strategies.
- Recommend cutting-edge marketing approaches to enhance customer acquisition and sales performance.

Creative & Content Coordination

- Coordinate with internal design and content teams for development of marketing creatives.
- Provide design references and campaign briefs aligned with Meta and Google advertising guidelines.
- Test multiple ad creatives and optimize based on campaign performance.




- Support script development and content ideation for promotional videos and advertisements.

Website & Conversion Optimization

- Analyze customer journey and user behaviour on website from landing page to final purchase.
- Identify bottlenecks and recommend improvements to enhance user experience and conversion rates.
- Monitor Google Analytics and campaign attribution reports for performance insights.

Product Listing & Platform Compliance

- Manage and monitor product listings across Meta, Google Merchant Center, and related platforms.
- Resolve product feed, catalog, and listing-related issues while ensuring compliance with platform policies and guidelines.
- Maintain product listing hygiene and accuracy across all digital channels.

Operations & Coordination

- Coordinate with Mumbai warehouse and internal teams regarding inventory availability and online order fulfillment.
- Resolve operational issues impacting online sales performance.
- Coordinate with Finance & Accounts team for timely processing and settlement of invoices related to digital marketing tools and platforms.

Reporting & Documentation

- Prepare and maintain daily, weekly, and monthly sales and campaign performance reports.
- Present key insights, campaign outcomes, and recommendations to management.
- Maintain documentation of all promotional activities, budgets, and performance metrics.

Key Performance Indicators (KPIs)

- Growth in sales and revenue generated through vasustore.com




- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Revenue generated against marketing spend
- Effectiveness of Google & Meta advertising campaigns
- Timely execution of promotional campaigns
- Accuracy of daily and monthly sales reports
- Product listing compliance and issue resolution turnaround time
- Quality and frequency of market and competitor analysis
- Improvement in website conversion rate and customer experience
- Effective coordination with warehouse and cross-functional teams

Educational Qualification

- Bachelor's Degree in Marketing, Commerce, Business Administration, Digital Marketing, or related field.
- Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or Digital Marketing will be an added advantage.

Experience

- 3 to 6 years of experience in Digital Marketing / Performance Marketing.
- Hands-on experience managing Google Ads and Meta Ads with measurable sales outcomes.
- Experience in E-commerce, FMCG, Consumer Healthcare, Ayurveda, Personal Care, Wellness, or OTC products preferred.

Required Skills

- Google Ads
- Google Analytics (GA4)
- Meta Ads Manager
- Google Merchant Centre
- Keyword Research
- E-commerce Marketing
- Conversion Rate Optimization (CRO)
- Performance Marketing
- WhatsApp Marketing
- Email Marketing
- Audience Retargeting
- Market & Competitor Analysis
- Data Analysis & Reporting
- Budget Management
- Advanced MS Excel

Location: Vadodara Industry Preference: FMCG / Consumer Healthcare / Ayurveda / Herbal / Cosmetics / Wellness / E-commerce

Interested? Share your updated resume along with: • Current CTC

- Expected CTC
- Notice Period

Email: [email protected]

Website: www.vasuhealthcare.com

Regards,

Karan Shah

HR DEPT

Vasu Healthcare

Vadodara

📌 Digital Marketing Executive - Performance Market (Vadodara)
🏢 Vasu Healthcare
📍 Vadodara