About the Role

We are looking for a detail-oriented and analytical individual to join our team as a data & operations analyst. The ideal candidate should have a strong understanding of data, analytical thinking, and the ability to interpret business performance metrics.

The role will involve monitoring campaign performance, analyzing key business KPIs, identifying trends and gaps, and providing actionable insights to improve campaign efficiency and business outcomes.

We are open to hiring freshers with strong analytical and aptitude skills, as well as candidates with 6 months to 1 year of experience in ad tech, performance marketing, campaign operations, or data analytics.

Key Responsibilities

- Monitor and analyse campaign performance across various advertisers, gaming studios, and traffic sources.
- Track key performance metrics such as revenue, conversions, payout, ROI, ROAS, conversion rates, and other campaign KPIs.
- Identify performance trends, revenue gaps, unusual patterns, and optimization opportunities through data analysis.
- Analyse campaign-level and offer-level data to understand what is driving or impacting performance.
- Prepare and maintain daily, weekly, and monthly performance reports and dashboards.
- Work closely with internal teams to identify operational issues and recommend data-backed solutions.
- Monitor campaign delivery, identify discrepancies,



and highlight areas requiring immediate attention.
- Assist in identifying suspicious activity, unusual conversion patterns, and potential fraud through data analysis.
- Translate data insights into actionable recommendations to improve campaign performance and revenue.
- Support process improvements through better reporting, data tracking, and automation.

Required Skills & Qualifications

- Strong analytical and problem-solving abilities.
- Valuable aptitude and numerical reasoning skills.
- Comfortable working with large datasets and interpreting numbers.
- Good knowledge of Microsoft Excel or Google Sheets (formulas, pivot tables, data filtering, etc.).
- Basic understanding of data analysis and reporting.
- Ability to understand business KPIs and connect data insights with business decisions.
- Attention to detail and a structured approach to problem-solving.
- Good communication skills and the ability to coordinate with cross-functional teams.

Good to Have

- Basic knowledge of SQL, Power BI, Tableau, or other data visualization tools.
- Understanding of digital advertising, performance marketing, mobile gaming, or ad tech.
- Familiarity with campaign metrics such as CPI, CPA, CPC, CTR, CR, ROAS, and revenue.
- Experience in campaign operations, offerwall operations, or performance analysis.

📌 Data & Operations Analyst (Bengaluru)
🏢 GreedyGame
📍 Bengaluru