About The Opportunity A fast-growing D2C brand builder in the Indian skincare sector, we empower creative beauty startups to scale through digital-first strategies, performance marketing, and customer-centric storytelling. We operate at the intersection of skincare science and e-commerce, building direct-to-consumer brands that resonate with modern consumers across India. Our work spans omnichannel growth, CAC optimization, retention playbooks, and data-led creative campaigns—designed to turn emerging brands into category leaders.

Role & Responsibilities

- Design and execute full-funnel D2C marketing strategies for skincare brands including acquisition, retention, and LTV expansion.
- Manage paid media (Facebook, Instagram, Google, TikTok) across multiple skincare portfolios with daily optimization and ROAS targeting.
- Analyze customer behavior data (purchase patterns, drop-off points, cohort trends) to refine campaign messaging and offer structures.
- Collaborate with creative teams to develop high-converting ad creatives, landing pages,



and email sequences tailored to skincare audiences.
- Run A/B tests on offers, copy, creatives, and flows to continuously improve conversion rate and reduce CAC.
- Build dashboards tracking KPIs like CAC, LTV, retention rate, and channel efficiency — reporting insights to brand stakeholders weekly.

Skills & Qualifications

- Must-Have
- Meta Ads Manager
- Google Ads
- Shopify
- Klaviyo
- Facebook Pixel
- Google Analytics
- CRM segmentation
- CRO principles
- Preferred
- Skincare industry experience
- TikTok Ads
- Adobe Creative Suite

Benefits & Culture Highlights

- Work with 5+ high-growth skincare brands simultaneously — accelerate your D2C expertise.
- On-site collaborative workspace in a vibrant, fast-paced startup environment.
- Leadership exposure from day one — your insights directly shape brand strategies.

Skills: shopify,customer,google ads,klaviyo,d2c,adobe creative suite,google analytics

📌 C SPECIALIST (SKINCARE INDUSTRY MUST) (Noida)
🏢 CAREERBLOC ~
📍 Noida