Roles and Responsibilities

- Develop and implement effective CRM strategies to drive business growth and customer retention.

- Manage and maintain CRM software, ensuring data accuracy, integrity, and compliance with industry standards.

- Analyze sales performance using 4QT methodology to identify trends, opportunities, and areas for improvement.

- Collaborate with cross-functional teams to develop targeted marketing campaigns that align with company goals.

- Provide training and support to staff on CRM best practices, ensuring adoption of current processes.

Key Responsibilities

1. CRM Operations Management

- Handle complete CRM operations from booking to possession.

- Manage customer database, documentation, and records systematically.

- Ensure timely issuance of demand letters, receipts, allotment letters, agreements, etc.

- Oversee collections follow-ups and payment tracking in coordination with Accounts.

2.

Customer Lifecycle

Management

- Manage customer engagement from inquiry stage to handover.

- Address and resolve customer queries, complaints, and escalations effectively.

- Maintain high customer satisfaction levels.





- Conduct regular customer feedback analysis and reporting.

3. Coordination & Cross-Functional Collaboration

- Coordinate with Sales, Accounts, Legal, Projects, and other HODs for smooth execution.

- Ensure proper communication between departments for documentation and possession.

- Align CRM processes with company policies and project timelines.

4. Collections & Documentation

- Monitor payment schedules and follow-up for outstanding dues.

- Coordinate with finance for reconciliation and reporting.

- Ensure proper documentation of agreements, addendums, and compliance papers.

5. Reporting & MIS

- Prepare CRM MIS reports for management.

- Track collection status, aging reports, inventory updates, and customer status.

- Maintain CRM software/ERP system updates accurately.

6. Team Management

- Lead and supervise the CRM team.

- Train and develop team members on processes and customer handling.

- Ensure performance monitoring and target achievement.

📌 Crm Manager (Ghaziabad)
🏢 SRSD INFRASTRUCTURE VENTURE
📍 Ghaziabad