Reporting To: Director / CEO

1. Job Purpose

Brinda Corporation is looking for an experienced Corporate Sales Head to lead the complete sales team, drive business growth, manage key accounts, and achieve revenue and profitability targets across all IT product and service verticals.

2. Key Responsibilities

A. Sales Leadership & Team Management

- Lead and manage the complete sales team across all business verticals.
- Set monthly, quarterly, and annual targets and define KRAs/KPIs.
- Monitor team performance, customer meetings, follow-ups, sales pipelines, and closures.
- Coach team members, improve productivity, and address underperformance.

B. Business Development & Revenue Growth

- Develop and execute sales strategies to achieve revenue and gross profit targets.
- Acquire new corporate, enterprise, SME, MNC, and institutional customers.
- Build relationships with CXOs, CIOs, CTOs, IT Heads, and procurement decision-makers.
- Drive new business, repeat orders, cross-selling, upselling, and strategic account growth.

C. IT Product & Service Portfolio Lead sales across the company's complete portfolio, including:

- IT Infrastructure: Servers, storage, laptops, desktops, workstations, and enterprise hardware.
- Networking & Security: Switches, routers, Wi-Fi, firewalls, cybersecurity, endpoint protection, and software licensing.
- Cloud & Data Centre: Cloud migration, Microsoft 365, virtualization, backup, disaster recovery, and data centre solutions.
- CCTV & Physical Security: Surveillance cameras, access control, biometrics, barriers, and related services.
- Enterprise AV: Interactive displays, digital signage, and meeting-room solutions.
- IT Services: Infrastructure deployment, AMC, managed IT services, migration, maintenance, and technical support.

D. Target Achievement & Sales Reporting





- Prepare sales plans and allocate employee-wise and vertical-wise targets.
- Monitor revenue, gross profit, pipeline coverage, conversion rates, and target achievement.
- Maintain accurate sales forecasts, CRM/ERP records, and weekly/monthly reports.
- Take corrective action to address target shortfalls and improve closures.

E. Pricing & Profitability

- Review quotations, pricing, discounts, and commercial terms.
- Maintain healthy gross profit margins and avoid unprofitable deals.
- Coordinate with Purchase, Finance, Pre-Sales, and Operations for smooth order execution.
- Ensure compliance with approved pricing, credit terms, and management approvals.

F. Customer, OEM & Internal Coordination

- Manage key accounts, strategic customers, high-value negotiations, and escalations.
- Build relationships with OEMs, distributors, and channel partners.
- Coordinate technical proposals, BOQs, product availability, and commercial offers.
- Ensure timely procurement, delivery, installation, and customer support.

3. Key Performance Indicators (KPIs)

- Monthly and annual sales target achievement.
- Gross profit and profit margin.
- Overall sales team productivity and performance.
- Recent customer acquisition and strategic account growth.
- Sales pipeline quality, conversion rates, and forecast accuracy.
- Repeat business and cross-selling across product/service verticals.
- CRM/ERP reporting discipline and collection follow-up.
- Growth in AMC, managed services, and recurring revenue.

4.



Qualifications & Experience

- Bachelor's degree in Business, Marketing, IT, Engineering, or a related field; MBA preferred.
- 10-15 years of experience in B2B corporate IT sales, preferably in IT System Integration.
- Minimum 3-5 years of sales team leadership experience.
- Proven track record of achieving revenue and gross profit targets.
- Experience in enterprise sales, key account management, multiple IT product/service categories, OEMs, and channel partners.

5. Required Skills

- Strong sales leadership and team management.
- Excellent communication, negotiation, and presentation skills.
- Understanding of IT solutions, pricing, margins, and profitability.
- Strong customer relationship management and business development.
- Sales forecasting, analytical, and problem-solving abilities.
- High ownership, accountability, and a results-driven approach.

6. First 90-Day Expectations

- First 30 Days: Understand the portfolio, team, existing customers, sales pipeline, and performance.
- Days 31-60: Establish team targets, sales reviews, account plans, and pipeline discipline.
- Days 61-90: Demonstrate measurable improvement in sales execution, customer engagement, opportunity closures, and present a business growth plan to management.

7. Authority & Accountability Responsible for sales planning, target allocation, team supervision, pipeline reviews, and overall sales performance. Hiring, termination, salary revisions, exceptional discounts, and credit approvals remain subject to management approval.

8. Ideal Candidate A hands-on sales leader with strong B2B IT System Integration experience, capable of leading a multi-vertical sales team, developing enterprise accounts, improving profitability, and delivering consistent business growth.

📌 Corporate Sales Head - IT Solutions & System Integration (Delhi)
🏢 Brinda
📍 Delhi