We are seeking a high-performing Campaign Manager to lead our performance marketing initiatives across Google and Meta. The ideal candidate will be a strategic thinker with hands-on technical expertise, responsible for driving sustainable growth and achieving ambitious monthly and quarterly KPIs through data-driven optimisation and creative experimentation.
Key Responsibilities
1. Strategize, launch, and scale performance marketing campaigns on Google Ads and Meta Ads.
2. Own and drive core KPIs, ensuring consistent achievement of monthly and quarterly performance goals.
3. Extract actionable insights from platform data to optimize campaign performance on a daily and weekly cadence.
4. Report key performance metrics and strategic updates to senior management and stakeholders.
5. Collaborate with creative teams to develop and deliver high-impact performance assets, including copy and design.
6. Partner with internal teams to integrate market insights, product updates, and risk metrics into campaign strategies.
7. Lead creative experimentation, documenting and disseminating learnings to cross-functional teams for future scalability.
Requirements
1.
4+ years of performance marketing experience within a digital agency, brand, or app-based company; Affiliate marketing experience is a plus.
2. Should be a self-starter with the ability to independently own internal projects/tasks and prioritise based on impact and urgency.
3. Advanced strategic and operational expertise in Facebook (Meta) Ads and Google Ads.
4. Proven experience across all campaign types: Google (Search, Display, YT, App, PMax, Demand Gen) and Facebook (Awareness to Sales).
5. Excellent understanding of ad platforms, audience research, in-app events, optimisations, pixels, and campaign automation.
6. Proficiency with AI tools (Gemini / Claude / ChatGPT / Perplexity) for advanced data analysis and reporting.
7. Excellent verbal and written communication skills and interpersonal skills.
8. Ability to execute experiments and A/B tests
9. Analytical mindset with the ability to translate complex data into actionable business reports.
10. Continuous learning mindset with a passion for staying up-to-date on digital marketing trends and best practices.
11. Comfortable with a start-up workplace and hustle culture.