Role & responsibilities

- Develop and execute the company's overall Business Development & Marketing Plan for the Power Transmission & Distribution segment.

- Identify new markets, customers, applications and business opportunities for the company's products.

- Develop relationships with Power Utilities, TRANSCOs, DISCOMs, GENCOs, EPC contractors, OEMs, consultants and electrical contractors.

- Identify and develop niche customers and high-value business opportunities.

- Generate leads and convert opportunities into enquiries, approved vendor registrations and orders.

- Develop strategies for customer approvals, vendor registrations and product qualifications with utilities and major OEMs.

- Study market trends, competitor activities, upcoming projects and tender opportunities.

- Identify upcoming power transmission, renewable energy, substations, railway and infrastructure projects relevant to the company's products.

- Plan customer visits, technical presentations, product demonstrations and business meetings.

- Develop and maintain strong relationships with key decision-makers, consultants and technical teams.

- Coordinate with the Technical, Tendering, Production and Management teams to develop suitable solutions and commercial proposals.

- Prepare customer-wise business plans, sales pipelines and opportunity reports.

- Participate in industry exhibitions, conferences, seminars and technical forums.

- Develop marketing initiatives including product presentations, brochures, technical literature,



customer communication and digital marketing support.

- Travel extensively across India for customer meetings, project visits, exhibitions and business development activities.

- Track business development activities, enquiries, quotations, negotiations and order conversion.

- Gather customer and market feedback and communicate it internally for product development and market strategy.

- Build a long-term pipeline of customers and projects rather than focusing only on immediate orders.

Preferred candidate profile

- Mandatory: Prior experience in the Power / Electrical Industry.

- Experience with products such as transformers, insulators, surge arresters, switchgear, cables, substation equipment or other electrical transmission/distribution products will be preferred.

- Strong understanding of the Power T&D; ecosystem and customer landscape.

- Good communication and presentation skills.

- Ability to communicate effectively with technical, procurement and management-level customers.

- Robust networking and relationship-building ability.

- Willingness to travel extensively across India.

- Ability to independently identify markets and develop new customer accounts.

- Strong commercial understanding and negotiation skills.

- Ability to prepare business plans, sales reports, presentations and customer proposals.

- Proficiency in MS Office / PowerPoint / Excel.

- Self-driven, target-oriented and capable of working independently.

📌 Business Development Executive / Manager Power Industry (Hyderabad)
🏢 Prathiksai Innovations
📍 Hyderabad