Key Responsibilities:

- Drive campaign execution and reporting using SFMC across Email Studio, Automation Studio, Journey Builder, and related modules

- Perform hands-on execution and troubleshooting in SFMC including campaign setup, QA, deployment, and tracking

- Generate performance reports and insights to guide decision-making and strategic improvements

- Interact regularly with stakeholders to gather requirements, provide updates, and present deliverables

- Prepare and deliver client-ready presentations with strategic recommendations and insights

- Manage end-to-end Data Cloud operations, including data ingestion and integration, data quality and governance, identity resolution, segmentation, downstream activation, monitoring, and continuous optimization.

Candidate Requirements:

- 2-3 years of total work experience with hands-on SFMC experience

- Bachelor's degree in Engineering or an MBA

- Proficiency in writing complex SQL queries for segmentation, data manipulation, and audience targeting





- Experience in AMPscript and SSJS (Server-Side JavaScript) for personalized email content and automation logic

- Experience with Cloud Pages for landing page creation and web form handling

- Familiarity with REST/SOAP APIs for data integrations is a plus

- Strong communication and presentation skills and ability to engage with global stakeholders

- Experience in managing teams or mentoring junior resources

- Demonstrated ability to manage multiple workstreams and meet deadlines in a high-pressure environment

- Experience in reporting, campaign performance analysis, and data interpretation

- SFMC certifications (Email Specialist, Marketing Cloud Consultant) are a robust plus

- Knowledge of data cloud operations and MCN would be beneficial

- Prior consulting or pharma experience is highly preferred

📌 BTS Associate-SFMC (Bengaluru)
🏢 ZS
📍 Bengaluru