About the Company

Yubi Group is the world’s only credit operating system for financial services, building the technology backbone that connects borrowers, lenders, and investors across the credit ecosystem. Founded in 2020 by CEO Gaurav Kumar, the Group comprises YuVerse, Accumn, Spocto X, YuCollect, Yubi Wealth - subsidiaries that together deliver end-to-end AI-based solutions in lending, underwriting, collections and wealth management. Backed by leading investors including Peak XV, Insight Partners, Lightspeed, B Capital Group, Dragoneer, and TVS Capital, Yubi has facilitated over ₹3.2 lakh crore in credit and 3.5 crore transactions, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%.

The company is redefining transparency, compliance, and performance across India’s financial services sector. As Yubi scales across new products and business lines, we're looking for a Brand Marketing & PR Lead to help shape and protect that story at every stage.

Responsibilities

1. Build and own brand strategy , positioning, and architecture across Yubi's product lines and business units with the Head of Marketing, and execute it quarter on quarter through campaigns, collaborations, events, podcasts, YouTube, and award submissions, with the support of agencies.

1. Own the social media strategy and execution across platforms : calendar, voice, publishing, and community engagement, run social media ads and campaigns (wherever required), with the support of various tools, freelancers, and agencies.

1. Manage brand campaigns end to end, including launch briefs, films, and cross-functional execution.

1. Govern content and messaging across the company , ensuring brand voice, tone, and editorial standards stay consistent externally,



and that every vertical follows brand guidelines internally, with sensible variation where genuinely needed.

1. Build and maintain AI agents for routine tasks across brand and social workflows: scheduling, publishing, reporting, wherever required, and keep improving their output over time.

1. Track competitors and industry activity across brand and social on an ongoing basis, surfacing white space and gaps.

1. Manage stakeholders across agencies, partners, legal and compliance, leadership, and cross-functional teams.

1. Manage budgets and vendors: agency contracts, campaign budgets, and social media tools, with an eye on cost-efficiency.

1. Measure and report on brand and social performance: share of voice, sentiment, engagement, reach, and ROI across platforms.

Skills

1. Brand & Campaign Strategy : brand positioning, architecture, and portfolio strategy, with hands-on experience planning and executing campaigns, launches, and events, backed by a continuous read on competitive and industry trends.

1. Social Media Strategy & Execution : platform strategy, content calendar, voice, publishing, and community engagement, with comfort owning both strategy and hands-on execution. Should have experience working with Meta Suite and running paid media campaigns on various platforms.

1. Stakeholder & Budget Management : comfortable managing agencies, partners, legal/compliance, and cross-functional teams,



along with brand and campaign budgets, with a cost-efficiency mindset.

1. Analytics, Tools & AI : comfortable tracking share of voice, sentiment, and campaign ROI using relevant tools, with working knowledge of AI tools and LLMs (including Claude) to build and refine agents for routine workflows.

Who We're Looking For

Strategic Orientation : thinks in frameworks and long-term brand equity while staying hands-on with execution, and mindful of how compliance considerations shape external narrative in a regulated business like Yubi's.

Communication & Composure : a strong storyteller, confident across audiences, calm and crisis-ready under pressure.

Ownership & Adaptability : high bias for action, takes end-to-end accountability without needing close supervision, comfortable in ambiguous environments, equally comfortable leading and being led.

AI Adoption & Growth Mindset : genuinely open to building AI into daily work, seeks feedback, iterates quickly, and keeps learning.

Why Join Yubi

We are a team with open communication at all times, no second-guessing. The marketing team strives to ensure the workplace is secure, collaborative, and energizing. You will be working with people genuinely invested in your growth and excited to have you show up each day.

Your work sits at the crossroads as Yubi moves into a new chapter of scale and visibility. The brand narrative you build carries real weight. You’ll own the strategy end-to-end, shape how Yubi shows up across all touchpoints, and build social platforms that become a genuine point of connection with our audience. This is a chance to define a category-defining brand during a critical inflection point for the company.

📌 Brand & Social Media Lead (Bengaluru)
🏢 Yubi
📍 Bengaluru