Role Objective:

Drive footfalls and brand visibility at the clinic level through local activations, partnerships, and events. This role is execution-heavy and requires a robust connect with local vendors, community ecosystems, and on-ground consumers.

Key Responsibilities:

- Plan and execute BTL activations across assigned clinics: wellness camps, RWA tie-ups, society stalls, corporate outreach, local influencer activities.

- Generate high-quality leads and walk-ins through local events and partnerships.

- Build and manage a reliable network of local vendors, promoters, and agencies for execution.

- Track activation performancedaily walk-ins, lead sheets, cost per lead—and report to central marketing.

- Support clinic managers in amplifying hyperlocal visibility through WhatsApp, posters, standees, and referral initiatives.

- Ensure brand compliance, messaging consistency, and quality execution in every campaign.

Must-Have Skills:





- 4-6 years of experience in BTL marketing / field activations / event management.

- Excellent coordination skills and field hustle.

- Strong vendor management and negotiation abilities.

- Comfort with reporting tools (Excel/Google Sheets), lead tracking, and basic CRM coordination.

- Language proficiency in regional dialects (based on zone) is a plus.

Success Metrics:

- Daily/Weekly walk-ins generated from BTL sources

- Cost per lead and campaign RoI

- No. of activations/events executed per month

- Lead quality and conversion rate from BTL

- Clinic & cluster manager feedback

Who This Role Suits:

- A doer with strong on-ground energy, not just a planner.

- Someone who enjoys being on the move, building local networks, and getting real consumer feedback.

- Prior experience in retail, wellness, telecom, FMCG, or franchise-driven formats is a bonus.

📌 BTL Lead (Bengaluru)
🏢 VLCC
📍 Bengaluru