08 Nov
|
Nimbuspost
|
Gurugram
08 Nov
Nimbuspost
Gurugram
Key Responsibilities:
- Brand positioning and narrative: Sharpen and steward our existing positioning and narrative (defined, but needing polish). Refine what works rather than reinvent for its own sake.
- Awareness at scale: Take us from vague recognition to unprompted recall among D2C founders, marketers, logistics heads, and CX leaders. Own the channel mix, PR, and founder visibility.
- Thought leadership: Build a thought leadership engine – reports, points of view, seller and platform data – that establishes NimbusPost as an authority, even while the product is still maturing.
- Category building: Help own "shipping intelligence" as a term and a space, building mindshare around the category, not just the brand.
- Reinforcing an earned position: Make "second-largest shipping aggregator" a message the market consistently registers, through proof, consistency,
and repetition.
- Social media: Build the social strategy and the monthly calendar with social media lead.
- Community and social listening: Track seller sentiment and market conversation, feeding insight back into brand, content, and CX.
- Brand consistency: Ensure the website, seller communications, decks, and campaigns feel like one coherent brand.
- Team and cross-functional leadership: Manage and grow a small team; influence and coordinate intra-team: design, growth, and product marketing teams without direct authority over all of them, and cross-functionally with KAM, Enterprise and other teams for integrated brand campaigns.
📌 Brand Marketing - Manager (Gurugram)
🏢 Nimbuspost
📍 Gurugram