Brand Manager — Credswitch
Location: Remote, India
Employment: Full-time
About CredswitchCredswitch helps existing borrowers explore better loan options, including balance transfers and top-ups. We’re building a simpler digital experience for comparing loan options and helping customers make informed financial decisions.
The roleWe’re looking for a Brand Manager to shape how Credswitch shows up across digital channels and customer touchpoints. You’ll build a clear, trusted brand and turn that into campaigns and content that bring the right borrowers to the platform.
What you’ll do
- Develop and manage Credswitch’s brand positioning, voice, messaging and visual direction.
- Plan and execute campaigns across social media, search, content, email and other relevant channels.
- Create clear, customer-friendly communication about balance transfers, top-ups and loan eligibility.
- Work with design, product and growth teams on website content, landing pages, ads and customer journeys.
- Build a content calendar and guide the creation of blogs, social posts, videos and campaign assets.
- Identify relevant customer segments, market trends and competitor activity.
- Coordinate with external agencies, creators and other partners when needed.
- Track campaign and brand performance,
share insights and improve future activity.
- Help maintain consistent brand standards across Credswitch’s website and marketing materials.
What we’re looking for
- 2–6 years of experience in brand marketing, digital marketing or a related role.
- Strong writing and communication skills, with the ability to make financial topics easy to understand.
- Experience planning campaigns and managing content across digital channels.
- Familiarity with performance metrics, analytics and marketing tools.
- Good project management skills and the ability to work independently in a remote team.
- A solid eye for detail and a practical approach to testing and improving ideas.
- Experience in fintech, lending, banking or consumer finance is a plus.
How success will be measured
- A consistent and recognizable Credswitch brand across customer touchpoints.
- Timely delivery of campaigns and content.
- Growth in relevant audience engagement and qualified customer enquiries.
- Clear, effective messaging that helps customers understand Credswitch’s services.
How to applySend your CV and a short note about your relevant work to
[email protected]. Include links or examples of campaigns, content or brand work you’ve led.
📌 Brand Manager (India)
🏢 Credswitch
📍 India