About SEVORASEVORA is a multi-designer online boutique bringing together curated fashion from designer and homegrown labels. Through personal styling, Try at Home and fast delivery in eligible locations, we help customers discover and shop fashion with confidence.

About the RoleWe are looking for a Brand & Growth Marketing Manager who can translate SEVORA’s positioning into compelling campaigns, build customer trust and generate measurable demand.

You will own online marketing strategy and coordinate execution across content, social media, influencers and paid campaigns. Your goal will be to attract relevant shoppers and turn their interest into enquiries, Try at Home bookings and purchases.

This is a hands-on role requiring strong brand judgement, creative thinking and commercial accountability.

Key ResponsibilitiesBrand Positioning & Communication

- Refine SEVORA’s positioning, target customer segments, value proposition and key messages.
- Maintain consistent communication across advertisements, social media, website, app and customer campaigns.
- Translate services, designer collections and customer benefits into clear reasons to shop with SEVORA.
- Develop content and campaigns that address customer objections and build trust.

Campaign Planning & Demand Generation

- Build monthly marketing plans around customer needs, occasions, collections and business priorities.
- Plan integrated campaigns with clear audiences, messages, offers, budgets and conversion goals.
- Generate qualified traffic, product enquiries, styling enquiries, Try at Home bookings and purchases.
- Develop focused campaigns for Kolkata and other priority markets.

Content & Creative Direction

- Own the content strategy and brief designers, copywriters,



video creators and UGC partners.
- Develop campaign concepts, advertising hooks, creative briefs and landing-page messaging.
- Ensure content communicates product appeal, brand credibility and a clear next action.
- Test creative approaches and use performance insights to improve future content.

Social Media & Influencer Marketing

- Guide social media planning to strengthen brand recognition, engagement and shopping intent.
- Identify relevant influencers and creators based on audience fit, content quality and campaign objectives.
- Manage collaboration briefs, deliverables, timelines, usage rights and performance reviews.
- Connect social and influencer activity with measurable customer actions.

Performance Marketing & Conversion

- Work with internal specialists or agencies on paid acquisition and retargeting campaigns.
- Align advertising audiences, creatives, offers and landing pages.
- Review the customer journey from advertisement to purchase and identify conversion barriers.
- Coordinate with product, merchandising and sales teams to improve campaign outcomes.

Planning, Budgeting & Reporting

- Own the marketing calendar, campaign briefs and execution timelines.
- Allocate approved budgets and monitor spend against results.
- Run weekly performance reviews covering outcomes, learnings and corrective actions.
- Build a repeatable process for testing,



measuring and scaling effective campaigns.

Key Success MeasuresPerformance will be assessed against agreed targets for:
- Qualified enquiries and Try at Home bookings.
- New customer acquisition and customer acquisition cost.
- Marketing-attributed sales and return on advertising spend.
- Website and campaign landing-page conversion rates.
- Growth in branded searches, direct traffic and relevant audience engagement.
- Timely campaign delivery and effective budget utilisation.

Required Skills & Experience
- 5+ years of relevant experience in brand, growth or integrated digital marketing.
- Demonstrated ability to turn positioning and customer insights into campaigns that generate demand.
- Experience in fashion, lifestyle, beauty, premium retail or D2C businesses preferred.
- Strong understanding of content marketing, social media, influencer marketing and paid acquisition.
- Ability to write clear briefs and evaluate copy, visuals and video content.
- Working knowledge of Meta Ads, Google Ads, GA4 and campaign reporting.
- Ability to interpret funnel data and recommend practical improvements.
- Experience managing agencies, freelancers or internal creative teams.
- Robust ownership, execution discipline and cross-functional coordination.
- Understanding of Kolkata’s fashion consumers is an advantage.

What We Would Like to SeePlease share two or three campaigns you personally led, including:
- The business objective and target audience.
- Your role in strategy and execution.
- Examples of campaign content or creatives.
- Results achieved and what you learned.

Compensation: Based on experience and demonstrated capability.

📌 Brand & Growth Marketing Manager (Kolkata)
🏢 Sevora
📍 Kolkata