- Create and work on solution plans to ensure that all deliverables go in a timely and effective manner to engagement teams .
- Formulate and use standard methods, frameworks and artefacts to ensure quality standards of all deliverables.
- Produce outputs that are technically thought through and readily usable by internal or external project stakeholders .
• Develop a thorough understanding of clients business and industry and demonstrate the same effectively on the deliverables, internal & external discussions, etc.
- Participate in client meetings along with engagement manager to present / defend our solution POV.
• Participate in internal calls with US based SMEs, on need basis, to understand and translate the directions for complex/current approaches or analysis.
- Develop deep expertise in the following key deliverables: - Keyword strategy, Content & on page strategy, SEO forecasting, technical analysis and Link building &clean; up, Entity optimization & structured data; GEO for AI platforms; AI search visibility and citation optimization. • Develop and execute GEO strategies to improve brand visibility across AI-powered search.
- Collaborate with Content, Analytics and Technical teams using E-E-A-T, schema and entity optimization.
- Monitor AI search trends and AI visibility metrics.
Your Expertise.
- Contribution to enable client satisfaction of projects delivered.
- Demonstration of technical excellence in SEO/GEO and digital marketing on the projects and for building the function.
- Ownership towards learning client business, industry, customer & competition.
- Ability to deliver error free and high-quality output on projects .
- Guide the team of analysts to follow the SEO/GEO framework, processes and templates and contribute to evolving them.
- Introduce best practices to the team based on knowledge and expertise in digital marketing and SEO .
Who You Are
- At least 5-8 years of experience in digital marketing with particular focus on SEO.
- 3+ years of recent experience in SEO will be a plus.
- Client servicing experience preferred.
- Understanding of semantic search, entity optimization, schema, and E-E-A-T.
- Exposure to GEO for Google AI Overviews, ChatGPT, Gemini and Perplexity.
- Experience with Semrush, Ahrefs, Screaming Frog, Google Search Console and AI-assisted SEO tools.
Desired Qualifications:
- Bachelors in quantitative disciplines from a Tier 1 or Tier 2 institute.
- MBA or master's in communications from Tier 1 or Tier 2 institutes would be a plus
📌 Associate Manager - SEO (Bengaluru)
🏢 Xpheno
📍 Bengaluru
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