We are looking for an experienced AVP Performance Marketing to lead the organisation's growth marketing, user acquisition and strategic partnerships initiatives. The role involves driving multi-channel customer acquisition, optimising marketing performance, managing customer lifecycle strategies and developing monetisation opportunities.
Roles & Responsibilities:
1. User Acquisition & Growth Strategy
- Plan, execute and scale multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs and other digital platforms.
- Monitor and optimise campaign performance using attribution and analytics tools such as AppsFlyer and Google Analytics.
- Identify and test new growth channels to expand customer reach and reduce Customer Acquisition Cost (CAC).
- Drive attribution management and deep-funnel analysis.
2. Strategic Marketing Partnerships
- Identify, negotiate and manage strategic partnerships with external platforms, fintech ecosystems and marketing partners.
- Develop partnership models to drive customer acquisition, engagement, retention and monetisation.
- Evaluate partnership performance and ROI.
- Coordinate with technology teams for API integrations.
3. Customer Lifecycle & Engagement
- Collaborate with Product and CRM teams to develop lifecycle journeys that improve activation, retention and reactivation.
- Leverage tools such as CleverTap, AppsFlyer and internal dashboards to analyse customer behaviour.
- Conduct customer cohort analysis to identify growth opportunities and reduce churn.
4. Product Collaboration & Insights
- Work closely with Product teams to improve customer experience across acquisition and engagement touchpoints.
- Provide data-driven insights for product enhancements and conversion improvements.
- Collaborate on go-to-market strategies for current product features.
5. Monetisation & Revenue Growth
- Develop and execute monetisation strategies for the existing user base.
- Manage platform partnerships and initiatives involving AdMob, Google Ad Manager (GAM) and mediation partners.
- Drive loyalty and rewards programmes through strategic brand collaborations.
6. App Growth & Marketing Technology
- Manage Google Play Console and Apple App Store activities, including ASO and app health monitoring.
- Oversee technical integrations involving pixels, tags and APIs.
- Monitor marketing content and creative performance.