Job Purpose

Be at the heart of ASICS India's running movement, shaping and delivering impactful experiences across running communities, marquee marathons, athlete partnerships, coaching initiatives, and experiential activations. The role offers an opportunity to influence how thousands of runners engage with the brand while helping accelerate the growth of India's running culture.

Key Responsibilities

- Drive the growth and engagement of the ASICS Running Club (ARC) ecosystem across multiple cities, helping build one of India's most vibrant running communities.

- Partner with coaches, brand advocates, and community leaders to create meaningful running experiences that inspire and connect runners.

- Play a key role in launching and scaling new ARC chapters, bringing the ASICS brand experience to new markets and audiences.

- Support the delivery of marquee marathon partnerships, community runs, and flagship running experiences that elevate ASICS' presence within the running ecosystem.

- Bring ASICS sponsored events to life through seamless execution of athlete engagements, product experiences, branding initiatives, race-day activations, cheer zones, and expo experiences.

- Drive cross-functional coordination across internal teams to ensure all event requirements are fulfilled efficiently, delivering a best-in-class experience for partners and stakeholders.

- Collaborate with cross-functional teams to transform marketing strategies into compelling on-ground experiences that strengthen brand affinity and consumer engagement.

- Work closely with agencies, partners,



and vendors to deliver high-quality activations that reflect ASICS' commitment to performance and innovation.

- Manage athlete and coach relationships, ensuring seamless servicing across races, training initiatives, brand campaigns, content shoots, appearances, and key engagement opportunities.

- Monitor event performance and contribute to post-event analysis, insights, and recommendations that help shape future running initiatives.

- Serve as an on-ground brand custodian at key events, ensuring exceptional execution and runner experiences while proactively resolving challenges.

Knowledge, Skills & Abilities

- Genuine passion for running and sports, with a strong interest in the running community.

- Prior experience in event execution, sports marketing, brand activations or on-ground operations.

- Positive communication, interpersonal and time-management skills.

- Strong attention to detail and ability to manage multiple operational tasks simultaneously.

- Ability to work with agencies, vendors, athletes, coaches and internal stakeholders.

- Comfortable working on-ground and travelling for events regularly.

- Basic proficiency in MS Excel, PowerPoint and other productivity tools.

Qualifications & Experience

- Graduate degree in Sports Management, Event Management, Marketing, Business Administration or a related field.

- 6+ years of experience in sports marketing, event management, brand activations, community management or related fields.

- Experience in executing sports/running events on the ground will be preferred.

- Experience working with running communities, sporting events, agencies or sports brands will be an added advantage.

📌 Assistant Manager-Sports Marketing (PRUN) (Gurugram)
🏢 Asics India
📍 Gurugram