Job highlights

- The ideal candidate should be capable of improving app rankings,increasing organic installs,and scaling app growth through high-performing paid campaigns. Key Responsibilities
- Experience with mobile apps and app marketing campaigns preferred
- Experience in driving app organic growth and paid installs .

Job Summary We are hiring Shopify developers, designers and ecommerce specialists. Find your role and apply in a few minutes.

About the role

Role Overview

We are looking for a result-oriented ASO Paid Ads Specialist with strong hands-on experience in app organic growth and paid user acquisition campaigns. The ideal candidate should be capable of improving app rankings, increasing organic installs, and scaling app growth through high-performing paid campaigns.

Key Responsibilities

- Plan and execute App Store Optimization (ASO) strategies for Android iOS apps
- Improve app organic growth through keyword optimization, metadata updates, and competitor analysis
- Manage and optimize paid campaigns on Meta Ads, Google Ads, and Apple Search Ads
- Monitor app rankings, installs, retention, and conversion performance
- Conduct keyword research and optimize app titles, descriptions, and creatives
- Perform A/B testing on screenshots, app creatives, ad copies, and targeting




- Analyze campaign and app performance using analytics tools
- Work on user acquisition, retention, and app scaling strategies
- Coordinate with design and development teams for app growth initiatives
- Prepare performance reports and optimization recommendations

Requirements

- 1+ years of experience in ASO and Paid Ads
- Strong understanding of App Store Optimization techniques
- Hands-on experience with Meta Ads and Google Ads campaigns
- Experience in driving app organic growth and paid installs
- Knowledge of ASO tools like Sensor Tower, AppTweak, App Annie, etc.
- Familiarity with Firebase, Google Analytics, AppsFlyer, or similar tools
- Understanding of audience targeting, campaign scaling, and conversion optimization
- Solid analytical and problem-solving skills
- Experience with mobile apps and app marketing campaigns preferred

Interested in this role. Send your details and CV; HR gets back to you if your profile matches.

Job Type

Full time

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 ASO Specialist - Recruitment Portal (Ahmedabad)
🏢 ThePlanetsoft
📍 Ahmedabad