Company Description TBC &

- Co. –
- The Baklava Company is dedicated to introducing the rich heritage of crispy baklava to customers across India, offering a unique taste of Levantine culture. The company focuses on high-quality ingredients and authentic recipes to create memorable dessert experiences. By blending tradition with contemporary presentation, TBC &
- Co. aims to make premium baklava more accessible and appreciated. Team members are encouraged to share this passion for culinary culture with new audiences and help grow the brand’s presence in the Indian market.

Role Description The Field Sales Executive is a full-time, in office role based in Bengaluru, responsible for driving sales growth and brand visibility for TBC &

- Co. in assigned territories. Day-to-day tasks include visiting retail outlets, cafes, restaurants, and potential partners to present product offerings, negotiate deals, and close sales. The role involves building and maintaining strong relationships with distributors and retail partners, monitoring stock levels, and ensuring effective in-store product display.

The Field Sales

Executive will track sales performance, gather market feedback,



and report insights to the management team to support sales strategies. This role also includes coordinating local promotions, sampling activities, and brand awareness initiatives in the field.

Qualifications

- Proven field sales or business development experience in FMCG, food, or related consumer products.
- Strong communication, negotiation, and relationship-building skills with customers and partners.
- Ability to plan routes, manage time effectively, and work independently in on-site environments.
- Basic proficiency in using mobile or web-based tools for reporting, order tracking, and documentation.
- Comfort with travel within Bengaluru and surrounding areas; valid local commute arrangements.
- Knowledge of the local retail and HoReCa (hotel, restaurant, café) landscape is an advantage.
- Enthusiasm for food and desserts, with the ability to present products confidently to diverse audiences.
- Minimum of a high school diploma; a degree in Business, Marketing, or related field is a plus.

📌 Field Sales Executive (Bengaluru)
🏢 TBC u0026 Co. - The Baklava
📍 Bengaluru