Digital Marketing Specialist (India)

Digital Marketing Specialist (India)

09 Nov
|
PPStack
|
India

09 Nov

PPStack

India

Company Description PPStack is a global EdTech brand focused on reimagining the future of education by empowering students, professionals, and organizations with skills and tools for the digital era. The company combines artificial intelligence, advanced technology, and innovative teaching methods to deliver smarter, faster, and more impactful learning experiences. Its mission is to bridge the gap between education and industry through future-ready skills, digital empowerment, and career transformation opportunities.

PPStack offers AI-powered learning platforms, crash courses and bootcamps, corporate training, career coaching, digital branding, and technology consulting, creating an ecosystem where education fuels innovation and careers thrive. The organization is trusted by learners worldwide and is actively driving transformation across education, careers, digital growth, and technology innovation.

Role Description This is a full-time remote role for a Digital Marketing Specialist at PPStack.

The Digital Marketing

Specialist will plan, execute, and optimize online marketing campaigns across channels such as social media, email, search, and partner platforms to drive awareness, engagement, and lead generation for PPStack’s EdTech and career solutions. The role involves creating and managing social media content calendars, monitoring campaign performance, and using web analytics tools to track key metrics and improve results.



The specialist will collaborate with content creators, product and sales teams to align messaging, refine target audiences, and support product launches, webinars, and learning programs.

Day-to-day responsibilities include managing paid and organic campaigns, conducting A/B tests, preparing performance reports, and identifying new digital opportunities to grow PPStack’s global learner community.

Qualifications

- Robust skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
- Proficiency in Social Media Marketing across major platforms, including content scheduling, community engagement, and campaign optimization.
- Ability to use Web Analytics tools (e.g., Google Analytics or similar) to measure performance, interpret data, and recommend improvements.
- Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
- Experience with SEO/SEM, marketing automation, and email marketing platforms is beneficial.
- Familiarity with EdTech, online learning products, or education-focused campaigns is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.

📌 Digital Marketing Specialist (India)
🏢 PPStack
📍 India

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